Are you not satisfied with the various buyer persona blog posts out there?
These three books go much deeper into the subject matter and will teach you everything you need to know about buyer personas and more.
Let’s start!
#1 Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella
This 240-page book came out in 2015 and has been a must-read book on buyer personas ever since.
The author will lead you through the entire process of creating your buyer persona step-by-step.
This book advocates for a buyer-centric marketing approach by trying to understand the buyer instead of just winging it and hoping for the best.
The author backs up her claims with some interesting case studies.
The only gripe with the book some readers have is the brief mention of the actual buyer persona interviews.
These criticisms are largely unfounded as the interview process is highly subjective and will differ from business to business.
Creating buyer personas can be daunting, but this book will help you get started.
Adele Revella walks you through creating buyer personas, from conducting research to writing profiles.
She also provides guidance on how to use your buyer personas to improve your marketing strategy and win more business.
The book is available in hardcover, Kindle, and Audible.
#2 The World’s Best Buyer Persona System: The Buyer Persona Reimagined: It’s Not Who They Are but HOW THEY THINK! By Stormie Andrews
This 181-page read came out in June of 2020.
It focuses on the changes in buying habits and explores the psychological aspects of consumer behaviors.
Because of this, the book is beneficial not only for marketing teams but also for salespeople.
This makes The World’s Best Buyer Persona System a complete read than perhaps some other books on the topic.
The book doesn’t only focus on the demographic data of buyer personas but goes much deeper into factors that impact marketing more profoundly.
If you want to understand your customer better, this book is for you.
It’s important to know not only who your target market is but also how they think.
The World’s Best Buyer Persona System will help you do that.
The book is available in hardcover, paperback, Kindle, and Audible.
The Audible version contains bonus discussions at the end of each chapter.
#3 The Essential Persona Lifecycle: Your Guide to Building and Using Personas by Tamara Adlin & John Pruitt
The authors of this book break down the persona lifecycle into 5 phases to help marketers and product designers.
The book goes deep into the practical tools and methods without making preferences.
This is left to the reader to decide.
One of the more valuable lessons of this book is the part where it teaches you about evaluating the success of your persona and determining ROI.
Many marketers stumble at this step.
Heads up, the book is full of metaphors like human conception, gestation, and birth.
The authors decided to lean on this analogy to vividly describe the process of a persona’s birth.
This analogy isn’t everyone’s cup of tea but the authors use it successfully to make a point.
Adlin and Pruitt take you through the process of creating personas, from research to implementation.
They also provide guidance on how to use personas throughout the product lifecycle, from development to marketing to sales.
This book is available in paperback and on Kindle.
Conclusion
Creating buyer personas can be daunting, but it can be a relatively straightforward process with the right resources.
These three books will help you to create your buyer persona, understand your target market, and improve your marketing strategy.
With the right buyer persona, you can improve your chances of closing more deals and winning more business.
Check out these buyer persona statistics if you’re still not sold on buyer personas.