39 LinkedIn Content Ideas for Attorneys in 2024

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By Tomislav

Key Takeaways

LinkedIn’s Importance: LinkedIn is a crucial platform for attorneys, offering significant opportunities for professional growth, marketing, and credibility building.
Client-Focused Content: Share legal advice, tips, and insights to demonstrate expertise and address client needs, including guidance on legal issues, dispute resolution, and legal representation choices.
Establishing Authority: Use LinkedIn to showcase thought leadership through case studies, legal articles, webinars, and discussions on legal changes and high-profile cases.
Balanced Self-Promotion: Highlight law firm achievements and expertise, but focus primarily on engaging and valuable content.
Networking and Resource Sharing: Build your network by engaging with peers and sharing useful resources like guides, checklists, and infographics.
Content Strategy: Optimize LinkedIn content by understanding the audience, maintaining brevity, using multimedia, and implementing calls to action.
Effective Content Types: Emphasize on native videos, regular short-form posts, and in-depth articles for a varied and impactful LinkedIn presence.

Why Should Attorneys and Lawyers Post on LinkedIn?

LinkedIn is a vital platform for professional growth and establishing expertise in your field.

It’s particularly beneficial for marketing legal services and reaching potential clients.

Regular updates and user engagement on LinkedIn enhance visibility and credibility.

LinkedIn also provides features beneficial for attorneys, like joining industry-specific groups and showcasing work experience and skills.

For lawyers aiming to expand their practice, LinkedIn is an indispensable marketing tool.

Now, let’s explore content ideas to spark your creativity.

Client-Related

LinkedIn is ideal for sharing content tailored to clients’ needs. Providing valuable tips and advice can demonstrate that you are the go-to attorney for them:

  • Offer tips on common legal issues
  • Advise on working with attorneys
  • Explain complex legal terms simply
  • Suggest ways to reduce legal costs
  • Guide on choosing the right legal representation
  • Advise on resolving disputes outside of court
  • Instruct on actions if arrested or detained
  • Advise businesses or individuals on avoiding legal issues
  • Discuss dispute resolution approaches
  • Differentiate between “good” and “bad” lawyers

Thought Leadership and Authority

LinkedIn is an excellent platform for attorneys to showcase thought leadership and build authority in their practice area.

Here are some ideas to help you establish yourself as a community thought leader:

  • Share case studies
  • Post your legal articles or blog posts
  • Discuss legal changes affecting clients or industries
  • Host legal webinars or podcasts
  • Cover in-depth topics in your legal branch
  • Comment on significant legal rulings or news
  • Publish eBooks or white papers on LinkedIn Pulse
  • Discuss high-profile cases to establish authority
  • Share views on justice access and the legal system
  • Offer court case or hearing preparation tips
  • Express opinions on legal industry technology impacts
  • Write about misconceptions in your field
  • Discuss legal case stages, from investigation to trial

Self-Promotional

Being overly self-promotional is not recommended, but occasional self-promotion is acceptable, particularly for sharing significant or exciting news.

Ensure the content is engaging and valuable to your target audience. Consider these ideas:

  • Highlight your clients’ success stories
  • Showcase your law firm’s community involvement or pro bono work
  • Share client testimonials or reviews of your law firm
  • Introduce your team members and their expertise
  • Share experiences of handling complex legal cases
  • Explain various legal services offered by your firm

Network Building

This content aligns with thought leadership and aims to enhance your law firm’s visibility and extend your network.

Focus on adding value and being helpful over being promotional. Content ideas include:

  • Congratulate peers on their achievements
  • Re-share industry thought leaders’ content
  • Engage others by asking questions
  • Post in relevant LinkedIn Groups
  • Use polls for research or to stimulate discussions and engagement
  • Offer career advancement tips for lawyers
  • Provide advice for lawyers starting their own practice

Useful Resources

Offering useful resources can greatly benefit potential clients seeking legal advice.

This approach establishes your expertise and builds trust, as it offers value without expecting anything in return. Ideas for content:

  • Offer free resources like downloadable guides or checklists
  • Share infographics or visuals simplifying legal concepts
  • Create checklists for legal actions in your specialty area

Tips on How to Get the Most Out of Your Content

To maximize the impact of your content on LinkedIn, ensure it’s high quality and engages your audience.

Mediocre content won’t yield significant results. Here are some strategies to achieve this.

Research Your Audience. Tailoring your content to your ideal clients is key. Develop a Buyer Persona to create the most relevant content for your target audience.

Keep it Short and Concise

Quality matters, but brevity is crucial. Aim for:

  • Posts around 300 words
  • Short-form videos under 3 minutes
  • Live streams under 1-2 hours
  • Articles around 1,500-2,000 words

Note: Break these guidelines if the content demands it.

Make Use of Multimedia. Enhance text with high-quality, relevant multimedia like images, videos, infographics, graphs, and charts.

Appeal to Emotion. This means showing understanding and empathy towards your potential clients. It humanizes your brand or firm.

Use Calls to Action (CTA). Ensure your content has a purpose and includes a CTA. Aim to drive traffic to service pages on your website, without being overly promotional.

Use Hashtags. Hashtags help reach a targeted audience within your topic. Limit to 2-5 hashtags per post to adhere to best practices.

Repurpose Content. Be strategic in repurposing. Convert long blog posts or videos into shorter, standalone pieces for different platforms.

Keep an Eye on Your Analytics. Monitor your LinkedIn analytics to understand your content’s performance. Use these detailed insights to refine your content strategy as needed.

Best LinkedIn Content Types for Attorneys

Publishing a variety of content types on LinkedIn is beneficial, but realistically, not everyone has the time or resources to use every content type consistently.

Therefore, focusing on the most impactful content type is key.

Video

Native video and live streaming are exceptional content types for attorneys on LinkedIn.

Potential clients are eager to see and hear you speak.

Video is not just the future of online content; it’s already a dominant medium.

Native video is content created and hosted directly on LinkedIn, rather than embedded from other sites.

Native videos perform better as platforms promote content that keeps users engaged on their site. Live streaming is particularly effective for brand and authority building.

Posts

Posts, being short-form content, perform well on LinkedIn.

They’re also easier to produce than long-form content.

For consistent engagement, aim to post several times per week.

These can be image posts, text posts, or a combination for maximum impact.

Articles

Articles are medium to long-form content designed to delve deeper into a subject.

Target around 1,500-2,000 words, treating them like regular blog posts.

Incorporate images, videos, and links.

Reposting blog content from your website is acceptable; just ensure you link back to the original post to help search engine algorithms identify the primary source for ranking purposes.