91 Questions to Help You Create the Most Accurate Buyer Persona for Your Business

Why is it important to ask a lot of questions when creating a buyer persona?

When you're creating a buyer persona, it's important to ask a lot of questions.

This helps you to get a clear picture of your target audience and understand their needs and wants.

Without this information, it would be difficult to create an effective marketing strategy.

Additionally, asking questions allows you to gather data that can be used to create personas that are as accurate as possible.

This is important because personas that are inaccurate are less likely to be effective.

Asking questions also shows that you're invested in your target audience and that you want to create the best possible experience for them.

Ultimately, the more questions you ask, the better your buyer persona will be.

Do you have to ask ALL of these questions when creating a buyer persona?

Of course not.

These questions are just to give you an idea and get your creative juices flowing.

You'll have to custom tailor your set of questions with your business and your specific ideal customer in mind. 

You'll want to cherry pick the most relevant questions to your situation and take it from there.

Remember, keep your buyer persona interviews below 15-20 minutes long to not overburden your interviewees.

Demographic questions

1. What is your ideal customer's age?

2. What is your ideal customer's gender?

3. Where do they live?

4. Are they a renter or a home owner?

5. What is your ideal customer's marital status?

6. Does your ideal customer have any children?

7. What is their ethnic background?

8. What is their religion?

9. What is their political affiliation?

10. What languages does your ideal customer speak?

Education questions

11. What is your ideal customer's education level?

12. Where did they go to school/college?

13. What did they major in?

14. Are they a lifelong learner?

15. Do they read a lot?

Professional questions

16. What industry does your ideal customer work in?

17. Where do you work?

18. What is your ideal customer's occupation?

19. What is your ideal customer's company size?

20. What is your ideal customer's job title?

21. What is your ideal customer's income?

22. What is their least favorite thing about their job?

Daily life questions

23. What are your ideal customer's interests and hobbies?

24. How many hours do they spend online each day?

25. What is their favorite thing to do for fun?

26. What is their favorite vacation destination?

27. What is their favorite thing to do on a weekend?

28. Are they a member of any clubs or organizations?

Buyer habits

29. What are your ideal customer's buying habits?

30. How can you increase your brand loyalty among your ideal customers?

31. What are your ideal customer's preferred brands?

32. What are your ideal customer's preferred retailers?

33. What is your ideal customer's price sensitivity?

34. What promotions does your ideal customer respond to?

35. Would they say they are an impulse shopper or do they take their time to research before making a purchase?

36. What is their favorite thing to spend money on?

37. Do they use their smartphone for making purchases?

Buyer motivation questions

38. What are your ideal customer's goals?

39. What motivates your ideal customer to buy your product or service?

40. What does your ideal customer think about your product or service?

41. How did your ideal customer first hear about your product or service?

42. How often does your ideal customer use your product or service?

43. What would your ideal customer say is the biggest benefit of using your product or service?

44. What do you think is the biggest misconception your ideal customer has about your product or service?

45. How can you improve your product or service to better meet your ideal customer's needs?

46. What other products or services does your ideal customer use in conjunction with your product or service?

47. What objections does your ideal customer typically have about your product or service?

48. What are your ideal customer's preferred product features?

49. How can you make it easy for them to get what they need?

Sales questions

50. How much money does your ideal customer spend on your product or service in a year?

51. How does your ideal customer like to purchase products or services?

52. How can you overcome those objections?

53. What questions does your ideal customer typically ask during the sales process?

54. How can you best answer those questions?

55. What are your ideal customer's buying criteria?

56. Who is involved in the decision-making process?

57. How long does the decision-making process take?

58. What is your ideal customer's preferred method of payment?

59. What is your ideal customer's preferred product price?

Marketing questions

73. How does your ideal customer like to receive information about new products or services?

74. What is your ideal customer's preferred method of contact?

75. How often does your ideal customer want to be contacted by you?

76. What days and times are best for reaching your ideal customer?

77. What is the best way to build rapport with your ideal customer?

78. What social media channels does your ideal customer use?

79. How often does your ideal customer use those channels?

80. What type of content does your ideal customer prefer?

81. What is your ideal customer's primary communication channel?

82. What is your ideal customer's secondary communication channel?

83. What is your ideal customer's preferred method of research?

84. What are their thoughts on advertising?

85. Have they ever made a purchase based on an online ad?

86. If yes, what was it that caught your attention about the ad?

Pain points questions

60. What would cause your ideal customer to stop using your product or service?

61. What level of customer service does your ideal customer expect?

62. What are their top three pain points?

63. What are their biggest frustrations?

64. What keeps them up at night?

65. What would make their life easier?

Satisfaction and loyalty questions

66. How likely is your ideal customer to recommend your product or service to a friend or colleague?

67. How can you increase the likelihood of your ideal customer recommending your product or service to a friend or colleague?

68. What is the biggest complaint your ideal customer has about your product or service?

69. How can you reduce the risk of your ideal customer switching to a competitor's product or service?

70. What are your ideal customer's brand loyalty considerations?

71. What would make them feel more valued?

72. How can you make their experience with your brand more enjoyable?

Competitor questions

87. Why did your ideal customer choose your product or service over your competitor's?

88. What would cause your ideal customer to switch to a competitor's product or service?

89. How does your product or service compare to your competitor's?

90. What does your ideal customer think of your competitor's product or service?

91. How much does your ideal customer know about your competitor's product or service?

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