LinkedIn is often thought of as a site for professional networking, but it can be used for so much more! One great way to get more out of LinkedIn is to post video content.
Here are 31 reasons why you should start posting videos on LinkedIn today!
Audience Engagement Benefits
If you’re looking for ways to improve audience engagement on your LinkedIn profile, consider posting video content. LinkedIn users are much more likely to share video content than any other type of post, which means your videos have the potential to reach a much wider audience.
In addition, videos tend to generate more comments and likes than other types of posts, giving you the opportunity to start conversations with your viewers and build relationships.
Increase reach and engagement – video content is more likely to be seen and interacted with than other forms of content on LinkedIn.
Be more engaging – video is a more engaging and interactive way to communicate than text or images alone.
Create shareable content – video content is highly shareable, meaning it has the potential to reach a wide audience. So to create high-quality video content, you can go for an online video editor tool that will help you to create high-quality videos and also edit them to perfection and share them on different social media platforms.
Connect with mobile users – with more and more people using mobile devices to access the internet, it’s important to create content that is mobile-friendly. Video is the perfect format for this.
Entertain viewers – as well as being informative, video content can also be entertaining, keeping people engaged for longer.
Connect with a global audience – video transcends language barriers, making it the perfect format for connecting with a global audience.
Increase your reach – Video is one of the most engaging pieces of content on social media, and LinkedIn is no different. By posting videos on the platform, you can significantly boost your reach and engagement.
Increase dwell time – video content can help increase the amount of time people spend on your LinkedIn page.
Get feedback on your products or services – By posting videos about your products or services on LinkedIn, you can encourage people to give you feedback and help improve your offering.
Brand Building Benefits
Everyone instinctively knows branding is important. Consumers buy from brands more often, stay loyal to brands for longer, and trust brands more. Video content lends itself perfectly to brand building in many ways.
Increase brand awareness – video content can help increase brand awareness and reach on LinkedIn.
Humanize your brand – video content humanizes your brand, making it more relatable and approachable.
Tell a story – video is an excellent way to tell a story and connect with your audience on an emotional level.
Build a personal brand – People can see who you are, how you think, and what you’re passionate about.
Stand out from the crowd – In today’s competitive world, it is important to stand out from the crowd. Videos are a great way to do this. When you post videos, you are showing your audience that you are unique.
Create an emotional connection – Videos can create an emotional connection with your audience, making them more likely to remember your brand.
Provide an opportunity to show off your personality – Videos are a great way to show off your personality. When you post videos, you are giving your audience a chance to see the real you.
Show off your company culture – By sharing videos that showcase your company culture, you can attract top talent and give potential employees a taste of what it’s like to work for you.
Thought Leadership Benefits
LinkedIn video can be a powerful tool for thought leaders who want to establish themselves as experts in their field.
By posting videos on LinkedIn, you can share your knowledge and insights with a wide audience and build your reputation as a thought leader.
Build thought leadership – video content can help position you and your company as thought leaders in your industry.
Achieve greater connection with the audience – video allows you to connect with your audience on a more personal level, building trust and rapport.
Establish expertise – video can help establish you and your company as experts in your field.
Showcase skill and ability – video allows you to show off your skills and abilities, giving potential clients or customers a taste of what you can do.
Make complex topics more digestible – most people are visual learners. Video is a great way to simplify complex topics.
Build trust – If you provide quality information in your videos, you’ll build trust with your audience.
Open up new opportunities – When you post videos on LinkedIn, you are opening up new opportunities. People who watch your videos will see that you are a business that is worth doing business with.
When it comes to getting the most out of LinkedIn, posting videos can be highly effective. LinkedIn is a site that’s all about making connections and networking, so posting videos is a great way to connect with others in your industry. But beyond just networking, there are real ROI benefits to posting videos on LinkedIn.
Drive traffic to your website – video content on LinkedIn can drive traffic back to your website, where people can learn more about your products or services.
Increase conversion rates – video is a powerful tool for driving conversions, whether it’s getting people to sign up for your email list or purchase your product.
Generate leads – If you include a call-to-action in your videos, you can drive leads and conversions from your LinkedIn profile.
Inspire action – video is a powerful tool for inspiring action, whether it’s getting people to sign up for your email list or make a purchase.
Demonstrate products or services – video is a great way to show off your products or services in action, giving potential customers a better idea of what they can expect.
Improve customer retention – If your customers have a positive experience with your brand, they’re more likely to stick around.
Boost SEO – video content can help boost your LinkedIn SEO, making it easier for people to find your company and content.
You now know 31 reasons why you should be posting video content on LinkedIn. Not only will this help to keep your audience engaged, but it will also help to build your brand and establish you as a thought leader in your industry.
What’s more, ROI research has shown that videos are one of the most effective forms of marketing out there.