Have you ever tried creating a mission statement but you couldn’t hit the right tone or come up with the right wording?
In this article, you’ll find 5 best free mission statement generators to help you out.
But first, let’s take a step back and lay down some groundwork before we move on to the tools themselves.
What is a mission statement and why do you need one?
A mission statement summarizes the aims and values of a company, organization, or individual.
Mission statements tend to sound formal and important.
That’s because they should be.
If you’re skeptical about needing a mission statement for your business, or even a personal mission statement, take a second to consider the benefits of having one:
- Mission statements bring clarity and purpose
- They can inform your decision-making
- Your mission statement helps others understand you better
- They can help you focus on what’s important to move things forward
Your mission statement doesn’t have to be perfect from the get-go.
In fact, it should continue to evolve alongside your business or character until you feel like you’ve nailed it.
What are mission statement generators and do they even work?
Mission statement generators are tools that should, in theory, help you create your mission statement.
I say “in theory” because many of them can’t produce truly useful mission statements because they lack relevant information.
Whether you’re creating a personal or a business mission statement, there are a lot of unique variables to take into account.
No tool can truly capture the essence of what your unique mission statement should be, no matter how sophisticated it is.
What these generators can do, however, is give you inspiration and help you better understand the tone and wording of mission statements.
So, they’re not completely useless, but I would still heavily adjust any generated mission statement to truly make it your own and unique.
You can also check out my article on the Fortune 500 company mission statements where I list all 500 mission statements from the most successful brands on the planet.
Without further ado, let’s check out some free mission statement generators!
HoneyBook – WINNER
HoneyBook mission statement generator is neatly designed and simple to use.
The tool asks you to answer a few questions like:
- What’s your company’s name?
- What personality best describes your brand? (8 different choices)
- What industry is your company in? (20 or so choices)
- In 4 words or less, what’s the main good or service you provide?
- Who do you provide it for?
- How do you help your customers?
After it has all the answers it needs, the tool generates your mission statement by injecting a few buzzwords based on your answers.
Here’s an example of what the tool came up with based on my answers:
If you don’t like what the tool came up with, you can hit the “Generate More” button and you will get a different statement.
The tool will offer a few variations that are essentially the same, only worded slightly differently.
This is, in my opinion, the best free mission statement generator tool of its kind.
Whole Whale – RUNNER UP
Whole Whale mission statement offers less customization than HoneyBook generator, but more than some other ones in this article.
It gives you five boxes to input your information and it basically stitches together whatever you typed in.
Resulting mission statement is not the most useful in the world, but like any other mission statement generator, you can use it to get an idea or inspiration for your own unique mission statement.
Here’s what the tool came up with for me (please note that this is a fictional company from a TV show Peaky Blinders):
This tool has the potential of actually producing very useful mission statements but not to its own credit.
The resulting mission statement entirely depends on the quality of input and not on what the tool does with it so I couldn’t rate it any higher than second place.
Still, this mission statement generator is worth checking out, in my opinion.
Joe-ks mission statement generator works slightly differently than some other solutions.
It offers a mission statement formula broken into different components:
Mission Statement = Opener + Adverb + Verb + Adjective + Noun + Conjunctive + Closer
You can mix and match the components you want to use, or you can choose to use all of them.
The tool offers dozens of phrases or buzzwords to choose from for each of the components.
Manually select the item you want for each of the components you want to include and hit the “Create my own Mission Statement” button to see the final result.
Here’s what I came up with while playing with the tool:
“We exist to dramatically impact mission-critical metrics to stay competitive in tomorrow’s world.”
“We have committed to objectively communicate accurate best practices to allow us to meet our customer’s needs.”
As you can see, this tool doesn’t really return anything relevant.
It simply stitches together buzzwords that don’t really mean anything.
The tool also offers an option to automatically generate a mission statement that returns even more nebulous results like:
“We build trust and teamwork to quickly impact highly efficient testing procedures and also credibly conceptualize progressive resources to exceed customer expectations.”
I wouldn’t proclaim this tool completely useless because you could still use it as inspiration for its list of buzzwords but you won’t get any usable mission statements unless you heavily modify them.
This mission statement generator doesn’t offer any customization at all.
It simply throws random mission statements at you in the hope that something sticks.
Here are a couple of examples:
While these mission statements sound okay, taking into account they were randomly generated, I would still hesitate using any of them as is.
What you could do is, again, use this tool for examples and possibly custom-tailor one of the better-sounding mission statements by injecting your business-specific information while keeping the tone and format.
Netinsight mission statement is another random mission statement generator that doesn’t allow any customization.
But at least this generator brings a certain level of fun with it.
When you’re ready for your mission statement, you literally have to pull a lever on a casino slots type machine on the screen.
Most of the statements are nonsensical, but if you try enough times you can get something that actually sounds OK, like:
This mission statement is definitely not one to take seriously, though.
Take it for what it is and draw some inspiration from it if you can.
Mission statements are not to be taken lightly.
You want your mission statement to accurately portray who you are or what your business is all about.
Once you’ve boiled down what you’re offering and who you’re offering it to, you can use one of these generators to help you with the tone and wording of your mission statement.
Create a few versions and let them sit for a while before deciding or simply ask for a second opinion.
Choose someone who understands you or your business to the core, depending on whether you’re creating a personal or a company mission statement, of course.
Which one of these tools did you find the most useful, by the way?