Recent Posts From The Blog

8 Best Cooking Affiliate Programs in 2024 – [Quality-Oriented]

1. Stonewall Kitchen  Commission Rates: 8% Cookie Duration: 15 days Affiliate Program: Managed by Rakuten Marketing I admire the origin story of Stonewall Kitchen. Founders Jonathan King and Jim Stott began by selling jams and jellies at local events. Their commitment to quality propelled Stonewall Kitchen into a global brand with over 6,000 wholesale accounts. …

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Affiliate Commission Rates in 2024 – [Ultimate] Guide With Examples

What are Affiliate Commissions? Affiliate commissions are earnings from promoting someone else’s product. In affiliate marketing, you promote a product and, in return, receive a commission from the sales. For instance, if you’re a fitness enthusiast with a blog, you could use this platform to promote fitness products. In today’s world, where attention is highly …

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12 Mistakes To Avoid When Choosing a Niche in 2024

What is a Niche? A niche is a collection of topics focusing on a specific problem or community, with a wide scope range. Understanding niches involves the concepts of “niching up” (expanding your niche) and “niching down” (concentrating within a broader niche). For example, “cooking” is a broad niche. “Cooking for a keto diet” is …

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Latest Mission Statement Statistics for 2024

General Mission Statement Statistics Over 90% of businesses with well-defined mission statements achieve growth and profits that meet or surpass their industry’s average. In organizations with robust mission statements, 63% of staff feel motivated, in contrast to just 31% in companies without such statements. Furthermore, 65% of employees at firms with strong mission statements express …

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Latest Instagram Video & IGTV Stats (Updated for 2024)

User Engagement and Behavior 74% of Instagram users are motivated to take action after watching a brand’s video content on the platform. A staggering 91% of Instagram’s audience interacts with video content on a weekly basis. When it comes to Instagram stories, 60% of them are viewed with the sound turned on. Videos posted on …

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LinkedIn Newsletter Statistics and Figures (Updated for 2024)

LinkedIn Newsletter Statistics and Figures As of Q3 2022, 28 million members subscribe to at least one newsletter. The newsletter adoption rate is skyrocketing, with 51% more users in Q3 2022 compared to Q2 2022. There were 11,734 newsletters on LinkedIn as of Feb 2022. There are currently 63,000 newsletters on LinkedIn, which is nearly …

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37 Latest Buyer Persona Statistics (Updated for 2024)

Buyer Persona KPI Statistics 82% of companies using buyer personas improved their value proposition. Behaviorally-targeted ads are 2X as effective as general ads. Leveraging buyer personas in email campaigns brings up to 2X increase in open rates. The same email campaigns will see up to 5X higher click through rates (CTR). Personalized emails improve CTR by 14%, conversion rates by 10%, and drive 18X more revenue than broadcast …

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Instagram Reels Statistics Marketers Must Know

17+ Amazing Instagram Reels Statistics (Updated for 2024)

Launch and Growth Instagram’s Reels made a grand entrance on August 5th, 2021, rolling out in over 50 countries worldwide. This marked a significant expansion for the platform, showcasing its global appeal. Initially, Reels debuted in Brazil, where it was known as Cenas. This early launch set the stage for its subsequent global rollout and …

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17 Snapchat Video Statistics and Insights for 2024

General Snapchat Video Statistics There are 18 billion daily video views on Snapchat. Videos account for 57% of the total content shared on Snapchat. Snapchat is the 5th most popular platform for users to watch short-form videos in the United States as of November 2021. Snapchat video calls saw an increase of 50% on the platform. Marketers are Utilizing Snapchat Video 6% of video …

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48+ Facebook Live Video Statistics: Marketers Beware

Usage In its first two years post-launch in 2016, Facebook Live garnered an impressive over 2 billion views. The year 2018 marked a milestone for Facebook Live with 3.5 billion videos streamed. Facebook Live’s audience reached a remarkable 2 billion viewers by 2020. A significant 50% jump in Facebook Live viewership occurred in the United …

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