
Affiliate Marketing Trends and Pitfalls in 2024
The Current State of Affiliate Marketing Before diving into trends and pitfalls, let’s look at the current state of affiliate marketing with key statistics. Steady Growth Affiliate marketing has seen a consistent growth of 10% annually since 2015 (Source: Business Insider). This growth is encouraging for the industry. However, this growth doesn’t imply ease in …

31 Benefits of Posting Video Content on LinkedIn in 2024
Audience Engagement Benefits To enhance audience engagement on LinkedIn, posting video content is key. Videos are more likely to be shared, expanding their reach significantly. Videos also prompt more comments and likes, opening avenues for conversations and relationship building. Increase reach and engagement – videos are highly visible and interactive, making them more engaging than …

LinkedIn Articles in 2024: The Definitive Guide
What are LinkedIn Articles? LinkedIn articles are blog posts created, published, and hosted on LinkedIn, forming a crucial part of a comprehensive LinkedIn content strategy. Every LinkedIn user has the ability to publish articles. These articles are an excellent way to share insights and connect with like-minded professionals, offering a unique opportunity to build your …

LinkedIn Image Posts: Image Size Limits and Best Practices (Updated for 2024)
Single-Image Posts Single-image posts are a powerful tool on LinkedIn. A well-crafted image quickly conveys your message and grabs attention. These posts are effortless to create and share, making them perfect for busy professionals. By simply uploading an image and adding a caption, you can effectively engage your audience. If you aim to expand your …

LinkedIn Document Posts in 2024: Best Practices Included
How to Create a Document Post on LinkedIn? Creating Document Posts is easy. Click on the “Start a post” button at the top of your LinkedIn Feed. Then, click the “Add a document” button in the pop up window. You will be prompted to upload a document in the “Share a document” window. You can upload your document from …

LinkedIn Content Strategy for 2024: From Setting Goals to Execution
Set Goals for Your LinkedIn Content Strategy Deciding what to post on LinkedIn can be challenging. You aim to appear professional and valuable to your connections without seeming dull or overly self-promotional. The key is to set clear goals for your LinkedIn content strategy. Consider what you want to achieve. Generally, there are three primary …

3 Best Buyer Persona Books: Start Thinking Like a Marketing Pro
#1 Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella Since its release in 2015, this 240-page book has been essential reading on buyer personas. Revella guides you step-by-step in creating your buyer persona. The book emphasizes a buyer-centric marketing approach, focusing on …

8 Tips and Tricks for Creating Your Buyer Persona With No Customers
1. Conduct Online Research Begin your journey by diving into online research to uncover your buyer persona. Platforms like Facebook and X are excellent starting points. Observe online conversations to grasp what potential customers seek and their interest in products or services. Utilize search engines to explore questions related to your industry or product category. …

How to Know if Your Buyer Persona is Working or Not
Allowing Buyer Persona to Influence Your Marketing Efforts A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers. By creating a well-rounded buyer persona, ensure your marketing efforts are precisely targeted. Before assessing the effectiveness of your buyer persona, confirm it’s influencing your …

Ultimate List of 200 Buyer Persona Questions for 2024 (Updated)
Why is it Important to Ask a Lot of Questions When Creating a Buyer Persona? When creating a buyer persona, asking a lot of questions is crucial. This approach ensures a thorough understanding of your target audience, their needs, and desires. Without such insights, devising an effective marketing strategy is challenging. Additionally, asking questions helps …