Your content marketing strategy is incomplete without tracking relevant KPIs. Tracking KPIs not only helps you calculate the ROI of your content marketing efforts, but you can also use the collected data to inform your entire content marketing strategy. You always want to do more of what works and less of what doesn’t. So, let’s …
29 Content Marketing KPIs worth Tracking in Your Content Marketing Strategy Read More »
Hey gardeners and gardening enthusiasts! I admire your passion for plans and the need to share your knowledge and experience of growing and taking care of them. My grandma has been growing vegetables for over 60 years now. Her garden is a constant stream of delicious seasonal veggies from early Spring to late Fall. I …
Content marketing is a very flexible tool when it comes to targeting many business-related results from improving branding to increasing sales to inspiring customer loyalty. In this article, I will go through quite a few content marketing goals worth pursuing. Some are obvious and some will hopefully make you pause and consider them. Without further …
11 Content Marketing Goals to Include In Your Content Marketing Strategy Read More »
Your mission statement is a unifying force that brings clarity and purpose to your content marketing efforts. It transforms your content marketing strategy from a stick into a lightsaber. In this article, you’ll learn about: Let’s jump in! What is a mission statement? According to the Oxford Dictionary, a mission statement is “a formal summary …
Do you have a feeling that content marketing is working for everyone else but yourself? There might be something wrong with your approach. In this article, I’m going to go through the top 7 reasons why content marketing isn’t working for you and how to fix it. Let’s start! 1. Your content isn’t relevant enough …
Top 7 Reasons Why Content Marketing Isn’t Working for You and How to Fix It Read More »
I could talk to you about content marketing until I’m blue in the face but nothing beats success stories when it comes to conveying a point. People love seeing and learning from examples. I’ve analyzed four content marketing case studies and I’m bringing you the objectives, strategies, results and key takeaways so you can learn …
A healthy dose of skepticism is always a good idea when it comes to things that could impact the future of your business one way or the other. The decision of whether to give content marketing a shot being one of those things. In this article, I will attempt to answer the question “Is content …
Content marketing is a type of marketing that involves strategically creating content around your business with a goal of providing value to your customers. Emphasis on “providing value.” Being pushy and salesy no longer brings results like it used to. There’s simply too much mediocre content out there. It no longer stands out. If you …
Content Marketing For Food Stores: [DOMINATE] Your Offline And Online Competition Read More »
On average, longer content tends to do better than shorter content in the SERPs (search engine page results). Backlinko’s research found that the average word count of a Google first page result is 1,890 words. This research shows a clear correlation between content length and how well that content performs in the SERPs. Correlation does not …
A Complete Guide on How to Create Comprehensive Content Read More »
Everyone’s heard of the phrase “Content is King.” There’s much more to content marketing than just content, though. And it ain’t all sunshine and rainbows. In this article, I’m going to try to give you a balanced list of Pros and Cons of content marketing. Let’s start with the first Pro! Pro #1: Consumers like …
