Learn About Content Marketing

Feature UXPressia (Winner) Make My Persona (Runner Up) Registration Required Required only for saving/downloading Templates 4 different types, including B2B and best practices Not specified Customization Advanced editing; add/change any elements Simple editing; add/delete sections Design Sleek design Visually pleasing with cartoony avatars User-Friendliness Beginner-friendly with a best practices template Simple, on-the-fly editing Functionality Many …

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What is a Content Calendar and Why Do You Need One? A content calendar is a structured document for scheduling and tracking content production and distribution. It’s crucial for enhancing collaboration and maintaining focus for both teams and individuals on short-term and long-term content marketing tasks. Content calendars are essential for teams, but solopreneurs also …

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How Much Does Content Marketing Cost? Every discussion about content marketing and finances includes the claim that content marketing costs 62% less than traditional marketing. I’ve cited this statistic myself. It originates from a Content Marketing Institute blog article, known for its credibility. Yet, this figure needs context to be meaningful. Consider this: a Ferrari, …

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Deciding Which Content Channels to Use If You’re Starting from Scratch In today’s world, there’s a plethora of content channels available. Focusing on everything at once is not feasible, especially if you’re juggling multiple tasks and are swamped with daily work. Choosing the right content channels for your business is crucial in such scenarios. What …

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What is a Content Audit? Content audits are often seen as daunting by many marketers. Traditional content audits are time-consuming, taking days or even weeks, and hence are typically done no more than once a year. Yet, performing a content audit annually is crucial for staying on top of your content marketing strategy. What is …

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What is a Buyer Persona? A buyer persona is a fictional yet realistic representation of your ideal customer, rooted in hard data and customer research. The term “fictional” shouldn’t diminish the vital role of a buyer persona in your strategy. A buyer persona encompasses a name, age, profession, background, family, hobbies, goals, challenges – mirroring …

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What are KPIs? KPI stands for Key Performance Indicator. KPIs are crucial data points used to measure progress towards goals in your content marketing strategy. They enable you to evaluate the success of everything from a single article to entire campaigns. To organize this discussion, I’ll categorize KPIs into five groups: Remember, not all KPIs …

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Creating Content Strategically Before discussing monetization, it’s crucial to focus on content creation. Discussing monetization first is like putting the carriage before the horse. Your blog needs high-quality, relevant content before considering monetization. In fact, don’t contemplate monetization until you have at least 30-50 comprehensive articles. Early content needs time to reach its full potential …

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1. Providing Value People are bombarded with over 5,000 ads daily. Unlike ads that focus on ‘taking,’ content marketing shifts the focus to ‘giving.’ Providing value is central to your content marketing efforts. It’s crucial that value provision is a key goal in your content marketing strategy. Value-driven content is foundational in content marketing. Solving …

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What is a Mission Statement? According to the Oxford Dictionary, a mission statement is “a formal summary of the aims and values of a company, organization, or individual.” Like a house needs a strong foundation, your business requires a strong mission statement to bind everything together and guide every action. However, mission statements are distinct …

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