How to Write an Excellent Daycare Mission Statement [Examples Included]

A kid pretending to be a super hero

Writing a perfectly competent mission statement for a daycare center, or any other organization or company, can be as easy as answering these three questions:

Who are you?

Who do you serve?

How do you serve them?

To add flavor and provide clarity, I will break things down and include a bunch of examples for you to draw inspiration from.

Let’s answer this important question first, though!

Why does your daycare center need a mission statement?

Why does your daycare center need a mission statement

Like any other organization or company, your daycare center can hugely benefit from having a clearly written mission statement.

Mission statements have the power to:

  • Give employees direction
  • Guide your decision making
  • Help the public understand your institution better
  • Facilitate change and improvement

Make an effort to create a memorable mission statement that will inspire your staff and provide reassurance to parents and the community as a whole.

Do this once and reap the benefits forever.

Important things to address in your daycare center mission statement

A tag that says Important

Your competency as a daycare center

Companies and organizations in many industries and walks of life create blindly consumer-centric mission statements and don’t mention themselves at all.

And that’s great.

However, for a daycare center, it’s completely justified to briefly address your institution in the mission statement.

Here are a few things you could address:

  • Safety
  • Atmosphere
  • Staff credentials
  • Important values
  • Quality of service


“professional and dedicated team”

“loving, safe, and nurturing environmental childcare services”

“providing quality, reliable and safe child care”

Your promises and obligations to the children

Arguably, the most important part of a daycare mission statement is conveying what your institution does for the children in your care.

Not only is this important for parents to know and understand, but it can help inform your decision-making when it comes to things like the curriculum and even attracting and hiring the most competent educators.

Here are a few things you could address:

  • Meeting the needs of children
  • Educational goals
  • Projects and activities
  • Areas of child development


“focus on their social, cognitive, physical, and emotional growth”

“meets the needs of each child”

“promoting social, emotional, physical, and cognitive development”

Your promises and obligations to the parents and the community

While not absolutely necessary, it’s OK to include parents and/or the community in a daycare mission statement.

Daycare centers are a necessity in today’s world and are vital parts of their communities.

Here are a few things you could address:

  • Affordability
  • Inclusivity
  • Mention your community
  • Give guarantees to parents


“for all families in the community”

“all economic levels are served”

“give parents complete peace of mind”

What are some of the characteristics of a good mission statement?

Here are a few guidelines to keep in mind:

  • Clarity of language
  • Keep it brief
  • Be realistic
  • Be specific
  • Be positive
  • Create expectations
  • Make it inspirational
  • Make it memorable

You’re not going to hit each of these points separately.

Your daycare mission statement would be far too long and all over the place if you attempt to do that.

Rather, aim for your unique mission statement as a whole to seamlessly marry as many of these points together as possible.

Put it simply, the more points you hit in as little words as possible, the better your mission statement is going to be.

Great daycare mission statement examples



The purpose of Sundowners is to provide and promote licensed, non-profit, high quality, affordable, and accessible early learning and child care programs to meet the needs of children and families in Windsor-Essex County.


Roxbury Day Care Center

It is the mission of the Roxbury Day Care Center to provide quality child care for all families in the community in a warm, nurturing, loving and educational environment. The child care needs of all economic levels are served, enabling families to obtain employment or to further their education.


Great Expectations Child Care Center

At Great Expectations Child Care Center, our mission is to provide child care that meets the needs of each child and family in a safe, educational environment. We pride our Center’s focus on the individual needs of each child, while providing quality, reliable and safe child care.


Small Steps – Big Strides

The mission of Small Steps – Big Strides is to provide a safe, stimulating, and caring environment for children ages six weeks to 11 years. Our focus is to provide an encouraging educational experience, promoting social, emotional, physical, and cognitive development. Committed to the families we serve, we strive to give parents complete peace of mind, while being seen as a shining example of what a quality childcare center should be.



Our professional and dedicated team nurtures and educates infants, toddlers, preschool, and school-age children in a wide-range of child care programs. Our children develop positive social skills and values and learn about their world through age-appropriate play, projects, and activities. We provide a stable, secure learning environment that fosters a solid foundation for lifelong success.


The Preschool Centre

Our Mission is to provide high quality education and childcare in a safe, respectful and inclusive environment that builds a foundation for life-long learning.


Barnesville Child Day Care Center

Our mission is to provide a warm, nurturing environment that encourages children to develop their capabilities and interests at their own pace and to their individual needs.


Dreams Daycare Center

Dreams Daycare Center strives to positively influence the lives of all young children alike by partnering with parents in order to provide meaningful early learning experiences.


Infant Toddler Family Day Care

Infant Toddler Family Day Care (ITFDC) is a network of professional child care educators with a commitment to the principle that learning begins at birth.  We support the emotional, social and intellectual development of infants, toddlers, preschoolers and school-age children in safe, nurturing high-quality child care environments.


Little Lane Preschool and Daycare

To provide loving, safe, and nurturing environmental childcare services for infants 6 weeks and older. To provide high quality, developmentally appropriate curriculum-based childcare for children up to 5 years of age with a focus on their social, cognitive, physical, and emotional growth.


Create a great mission statement for your daycare center and unite the staff, parents, and the children under one unifying declaration.

If you need more help or inspiration, check out my article on the 5 Best Free Mission Statement Generators in 2020.

Keep in mind that these tools are not perfect and their results should be heavily refined.

4 thoughts on “How to Write an Excellent Daycare Mission Statement [Examples Included]”

  1. This helped relieve the stress I was feeling from over thinking my mission statement. Simplified my thoughts to create the perfect mission statement for my center. I really appreciate it!

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