Is Your Niche Too Big Or Too Small: Complete Guide

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By Tomislav

Key Takeaways

Balancing Niche Size: Opt for a niche with a balance between competition and audience size. Competition suggests profitability, while a large audience is essential for monetization.
Quality Content and Research: Focus on creating high-quality content to outperform competitors. Use Google and YouTube to identify low-competition keywords, looking for signs like outdated content, non-matching results, and low-quality videos.
Keyword Strategy: Start with less competitive keywords, gradually targeting more challenging ones as your site gains authority. Use tools like Google Autofill and for keyword expansion.
Niche Down Wisely: In competitive niches, niche down to more specific keywords with lower competition but ensure there’s still a significant audience.
Foreign Language Considerations: In non-English or less common languages, verify sufficient audience size and monetization potential. Lighter competition in these niches can offer unique opportunities.

Main Factors in Niche Size: Competition and Audience

When considering niche size, two factors are crucial: level of competition and audience size. Some competition is beneficial as it indicates profit potential. A substantial audience is essential for monetizing your content. It’s really that straightforward.

Finding a niche with a large, ready-to-spend audience and minimal competition is exceedingly rare.

Don’t misunderstand; such scenarios can arise, like being at the forefront of a new trend.

However, pursuing these rare opportunities can lead to wasting time and neglecting essentials like content creation.

This pursuit often results in a cycle of shifting from one niche to another without achieving anything meaningful.

Competing with Sites with Similar Content

Don’t shy away from competition; instead, use it as motivation to outperform and set this as your goal.

Consider the abundance of sci-fi shows on TV; too many to count. Each differs slightly, and there’s a substantial market for most, especially the high-quality ones.

Your aim should be to produce high-quality content.

The existence of competitors suggests profitability in the niche. Embrace this challenge and start creating content.

With the multitude of keywords you’ll use, the likelihood of your “sci-fi show” being identical to another’s is almost nil.

Your audience will discover you, and you’ll carve your niche if your content is strong and persistent.

Researching Niches Using Google

Start with Google, entering keywords relevant to your chosen niche.

Identify 50-100 keywords with low-quality search results, indicating weak competition and high ranking potential.

We’ll discuss low-quality vs. high-quality search results in the next section.

Use these keywords as bases for your articles, ensuring they’re all within the same niche.

Initially, avoid competing for high-traffic keywords; it’s impractical due to low ranking likelihood.

However, by publishing 50-100 articles, you’ll begin building website authority in Google’s eyes.

Then, aim for more competitive keywords, steadily increasing your target.

Persist and excel in both content quality and quantity.

Signs of Low-Quality Google Search Results

Google strives to provide the best possible results for your queries.

If Google presents low-quality results for your keyword, it indicates an opportunity for your content to rank high, even with a newer website.

Signs of weak competition for a keyword include:

Forum threads in search results – Though forums are great for information sharing, Google rarely prioritizes them on the first page unless there’s a lack of blog articles on the topic.

Results not exactly matching your query – Google’s offering of the “next best thing” suggests a gap in content, representing an opportunity for a site that fills this void.

Old and outdated articles – Google prefers newer content. Articles from, say, 2011, on the first page signal a need for more current content.

Short articles (under 1,000 words) on the first page – Given Google’s preference for longer articles, the presence of shorter ones suggests you could outperform them with a detailed, value-packed long-form article.

Articles from non-authoritative websites – If the search results feature unknown or spammy-looking websites, it’s likely due to a lack of better content.

Evaluate your competition across various relevant keywords to understand your niche better.

A sample of a couple of dozen keywords should provide a clear picture of your prospective niche.

Signs of High-Quality Google Search Results

Judging whether a niche is too competitive is simpler.

Searching terms like “makeup tips” will yield results from high-authority sites like Maybelline, Cosmopolitan, Stylecraze, and The Trend Spotter.

These keywords attract significant traffic, and many sites compete for visibility.

For a new blogger, ranking for “makeup tips” on Google’s first page is a daunting task.

The strategy here is to niche down with longer, more specific keywords, continuing until you find keywords with low-quality search results.

However, avoid niching down too far; ensure there’s still an audience interested in your topics.

What Are Good Signs That There is Search Volume Behind a Keyword?

Simply put, if Google Autofill completes your keyword phrase as you type it, it’s likely that others are searching for it too.

This approach is logical, as Google’s autofill targets keywords with notable search volume.

Remember, however, this is a guideline, not a rule. Further research and applying common sense are key.

Sometimes, relying on intuition is necessary, even without concrete evidence of a keyword’s search volume.

Avoid getting stuck in research loops. At some point, trust your instincts and start creating content.

Where Do You Get More Keyword Ideas From?

Every niche contains hundreds, sometimes thousands, of keywords.

You might think of a few immediately, but then hit a block. That’s normal.

A strategy is to type in your main keyword and then add each letter of the alphabet, observing what Google Autofill suggests.

This method is comprehensive, offering relevant, user-based suggestions.

For example, entering “makeup tips for a” may reveal specific, varied keywords. Apply this technique across the alphabet for numerous relevant keywords.

Another resource is

Answer The Public is a tool that visualizes query data, organizing keyword suggestions into categories like questions, prepositions, comparisons, and alphabeticals.

It sources from Google and Bing. You get 3 free searches per day, which can surface hundreds of suggestions each.

How to Research Niches Using YouTube’s Search Engine

For many, YouTube is a source of entertainment, like watching cat videos.

But it’s also a powerful search engine, ranking as the second most-used globally, just after Google.

Since Google owns YouTube (or more accurately, they are both under Alphabet), they function similarly.

Use YouTube for niche research just like Google. Enter relevant keywords and analyze the results.

When assessing the results, consider these factors:

  • Video-Quality Match to Keywords:
    • Low-quality: Videos somewhat match the keyword.
    • High-quality: Videos perfectly align with the keyword.
  • Quantity of High-Quality Matches:
    • Low-quality: Only 2-3 precise matches.
    • High-quality: 10 or more exact matches.
  • Video Age:
    • Low-quality: Older than a year.
    • High-quality: Less than a year old.
    • Caveat: Older videos still garnering views and comments are relevant.
  • View Count:
    • Low-quality: Fewer than 3 videos with over 50,000 views.
    • High-quality: Many videos with hundreds of thousands or millions of views.
  • Like-to-Dislike Ratio:
    • Low-quality: Below 80% likes.
    • High-quality: Above 80% likes.
  • Channel Authority:
    • Low-quality: Channels with less than 10,000 followers.
    • High-quality: Channels with more than 10,000 followers.

Lower quality search results suggest weaker competition.

Remember, these are guidelines, not hard rules.

Repeatedly applying this process will clarify your niche’s size on YouTube and uncover ranking opportunities.

Foreign Language Niche Sites

Exercise caution when creating content in non-English languages, especially if it’s not among the top 30 spoken languages.

Your audience may be smaller, making monetization challenging.

However, this doesn’t mean you shouldn’t proceed. Just be thorough in your research.

If the audience size is adequate and suitable affiliate programs are available, go for it.

Competition may be lighter in these niches.

By applying what you’ve learned and producing quality content, you can more easily outperform your competitors.

This is relative, though.

Evergreen niches like health, wealth, and relationships are competitive in any language but also have substantial audiences.

Always research thoroughly and apply common sense.