LinkedIn Video Posts in 2024: Everything You Need to Know

How to Publish LinkedIn Native Video?

After enhancing your video with a video editing tool or choosing to publish it as-is, it’s time to upload it to LinkedIn.

Publishing LinkedIn native video varies between desktop and mobile app.

Here’s a step-by-step guide for both platforms.

Desktop

Step 1: To post a LinkedIn native video on desktop, navigate to your LinkedIn Feed and click the “Video” button.

Step 2: You’ll then be prompted to upload a pre-recorded video from your computer.

Step 3: After uploading, you have the option to add a Thumbnail (JPEG, GIF, PNG) and a video caption file (SRT only).

Step 4: The final window lets you add a description, hashtags, and set viewership for your video post.

And that’s it! You’ve successfully created a LinkedIn native video post!

Mobile

The LinkedIn mobile app offers two options: upload an existing video from your phone or record a new video for your post.

Focusing on recording a new video:

Step 1: Open the LinkedIn app, navigate to the Feed on your iOS or Android device, and tap the plus icon with “Post” to start.

Step 2: Choose the “Take a video” option. Note: The app may request access to your phone’s camera and microphone. Enable this in phone Settings.

Step 3: You can now start recording. Additional options include adding a sticker, using the flashlight, and switching cameras.

Step 4: After recording, you’ll have editing options like adding stickers, cutting the video, and inserting text.

Step 5: The final step lets you add a post description, hashtags, and select the audience for your post.

And you’re done!

How to Embed Videos on LinkedIn?

LinkedIn offers two methods for embedding videos.

Option 1: Embedding Video Directly From a Video Platform

The first method involves sharing a video from platforms like YouTube or Vimeo. Locate the video you wish to embed and click the “Share” button, usually found below the video.

Next, you’ll be redirected to LinkedIn. Here, decide whether to embed the video in a private message or a post. If it’s a post, you can add a description, hashtags, and select the audience. That’s all there is to it!

Option 2: Embedding Video in a LinkedIn Article

The second method is embedding a video in a LinkedIn article. While creating your article, look for a box icon with a plus sign in its bottom right corner.

Click on it and select “Video.” Then, paste the video link in the provided box. Hit Enter, and the video will embed in your article.

LinkedIn Native Videos vs Embedded Videos

LinkedIn differentiates between native and embedded videos.

Native videos are created and hosted on LinkedIn, whereas embedded videos are hosted externally.

LinkedIn favors native videos since they auto-play in the feed, unlike embedded ones.

Native videos tend to perform better than embedded videos, similar to other platforms like Facebook. It’s likely the same on LinkedIn.

A key difference is that native videos have a length limit of 15 minutes on desktop and 10 minutes on mobile, whereas embedded videos can be any length.

LinkedIn Video Technical Specifications

Maximum file size: 5GB

Minimum file size: 75KB

Maximum video duration: 15 minutes from desktop, 10 minutes via LinkedIn mobile app.

Minimum video duration: 3 seconds

Resolution range: 256×144 to 4096×2304

Aspect ratio: 1:2.4 – 2.4:1

Frame rates: 10fps – 60 fps

Bit rates: 192 kbps – 30 Mbps

Supported file types: ASF, FLV, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3

Unsupported file types: AVI, ProRes, MPEG-2, Raw Video, VP6, WMV1, QuickTime, and .MOV

How to Download Videos from LinkedIn?

Downloading a video from LinkedIn is straightforward. Whether it’s an inspirational talk or a product demo, here’s how to do it:

Step 1: Go to the video on LinkedIn. Click “Share” under the player, then select “Copy link.”

Step 2: Open a new tab, visit a site like Keep Flick, and paste the copied link. Click “Download.”

Step 3: On desktop, right-click the Download button and select ‘Save Link As’. On mobile, long press and choose ‘Download Link’. The video saves as MP4.

LinkedIn Video Ad Campaigns

LinkedIn video ads offer precise audience targeting by job title, company size, etc.

LinkedIn’s professionally engaged audience means higher chances of full video ad views.

LinkedIn video advertising is effective for reaching professionals.

LinkedIn Video Ads Technical Specifications

Video File Type: MP4

Video Sound Format: AAC or MPEG4

Ratios:

• 4:5 (vertical, 0.8)
• 9:16 (vertical, 0.57)
• 16:9 (landscape, 1.78)
• 1:1 (square, 1.0)

Video File Size: 75 KB (min) – 200 MB (max)

Video Duration: 3 seconds – 30 minutes

Thumbnail Aspect Ratio & Resolution: Match video

For detailed specifications, visit the LinkedIn video ad technical specifications page.

LinkedIn Profile Video

Since early 2022, LinkedIn has offered the option to add a short introductory profile video alongside your profile photo.

These videos show a three-second preview, then revert to your photo.

To view the full video, users must click on it. Profiles with videos are marked by a blue circle around the profile photo.

LinkedIn profile videos should be a minimum of 3 seconds and a maximum of 30 seconds.

To add a video, go to your LinkedIn homepage, tap your profile photo, and select “Add profile video.”

You can either record a new video or upload an existing one, and even add stickers and text before posting.

13 Benefits of Posting Video Content on LinkedIn

In today’s digital business landscape, having an online presence is crucial, and adding video to your LinkedIn strategy can be a game-changer.

Video is an engaging medium, and posting videos on LinkedIn can rapidly grow your follower base interested in your insights.

Here are 13 benefits of using video content on LinkedIn:

1. Increased reach and engagement – Videos are more likely to be seen and interacted with.
2. More engaging – Videos provide a dynamic way to communicate beyond text and images.
3. Increased brand awareness – Enhance your brand’s visibility and reach.
4. Greater connection with the audience – Videos foster personal connections, building trust.
5. Humanizes your brand – Makes your brand more relatable and accessible.
6. Increases conversion rates – Effective for driving various conversions.
7. Builds thought leadership – Positions you and your company as industry leaders.
8. Establishes expertise – Demonstrates your knowledge and skills.
9. Generates leads – Aids in lead generation for your business.
10. Creates shareable content – Enhances the shareability and reach of your content.
11. Entertains viewers – Balances informative content with entertainment.
12. Inspires action – Motivates viewers to engage with your brand.
13. Tells a story – Utilizes storytelling to connect emotionally with the audience.

8 LinkedIn Video Tips and Best Practices

1. Keep it short and sweet – Aim for videos under 2-3 minutes to cater to short attention spans.
2. Get to the point quickly – Engage viewers in the first 10-15 seconds with a clear, strong statement.
3. Use engaging visuals – LinkedIn is visual-centric; use compelling visuals and graphics for impact.
4. Use engaging audio – Clear, concise audio enhances viewer engagement. Ensure your voice is easily understandable.
5. Use subtitles – Since LinkedIn videos auto-play silently, subtitles are essential for accessibility and comprehension.
6. Promote your videos – Beyond uploading, actively promote your videos on LinkedIn and other channels.
7. Analyze your LinkedIn video analytics – Regularly check analytics to understand performance and make improvements.
8. A/B test your LinkedIn videos – Experiment with different lengths, styles, and formats to optimize engagement.

10 LinkedIn Video Ideas to Jumpstart Your Creativity

1. Share your story – Connect personally by sharing your unique journey.
2. Offer tips and advice – Provide industry-specific tips and advice, adding value for your viewers.
3. Offer a behind-the-scenes look – Give an insider view of your business or organization.
4. Teach something new – Showcase your expertise and build trust by educating your audience.
5. Share a case study – Present case studies to provide insightful industry knowledge.
6. Collaborate with others – Partner with peers to extend reach and forge professional relationships.
7. Share how-to videos – Create helpful tutorials, teaching your audience valuable skills.
8. Respond to common questions – Address frequently asked questions to inform and assist your audience.
9. Host a contest or giveaway – Engage your audience with contests or giveaways.
10. Conduct an interview – Introduce new ideas and perspectives through expert interviews.

LinkedIn Video FAQs

Q: Can I add multiple videos to the same post?

A: No. You can only have one video per post.

Q: Can I add closed captions to my videos?

A: Yes, add closed captions by uploading the SRT file with your video.

Q: Who can see my videos?

A: Set video visibility to Anyone, Connections only, or Group members.

Q: How to post a video to my company’s LinkedIn page?

A: Go to Products & Services, add a title, and insert a YouTube video URL.

Q: Can I upload videos from my iCloud account to LinkedIn?

A: No. Videos must be stored on your device for upload through the LinkedIn app.

Q: How long should LinkedIn videos be?

A: Aim for 2-3 minutes. Longer videos need to be exceptionally engaging.

Q: Do LinkedIn videos need to be square?

A: No. Landscape videos are also acceptable.

Q: How to get a video to auto-play on LinkedIn?

A: Only native videos auto-play in the Feed. Embedded videos don’t auto-play.

Q: What counts as a view on LinkedIn?

A: A view is counted if played for 3 seconds or more.

Q: How does LinkedIn choose a video thumbnail?

A: Without a manual thumbnail, LinkedIn uses the first frame of the video.

Q: How to lock a video from being downloaded from LinkedIn?

A: You can’t “lock” a video from download, as LinkedIn does not offer a download option. Videos are downloaded using third-party services, beyond LinkedIn’s control.