12 Crucial Twitter Video Stats [Infographic]

Twitter says video is their fastest-growing advertising tool

There are over 2 billion video views on Twitter each day, which is 67% YoY growth according to Twitter internal data.

Watching videos is the #3 reason (33%) why people use Twitter with news being the first (56%) and viewing photos (42%).

Tweets with video attracted 10X more engagements than Tweets without video.

Twitter says video content on the platform is 6X as likely to be retweeted than photos.

And Promoted Tweets with videos save more than 50% on cost-per-engagement.

Twitter Video Website Cards deliver a 2X higher clickthrough-rate than standard mobile video ad benchmarks.

Video Website Cards boost user retention more than 60%, because people are watching the video while the site loads.

93% of Twitter video views happen on mobile, according to internal Twitter data.

45% of video marketers have used Twitter video as a channel (Up from 39% in 2018.)

Out of those, 71% say it’s been successful for them. (Up from 70% in 2018.)

38% plan to use it in 2020 (down from 43% in 2019).

Videos with less text drive 13% higher brand and message recall, as well as overall view time.

Still craving some more video statistics? Check my other articles and find out how video is doing on Linkedin or learn more about the video marketing ROI in general.