2024 Guide on Optimal Timing for Website Monetization

Photo of author

By Tomislav

Key Takeaways

Essential Monetization Methods: Focuses on Affiliate Marketing, Ads, Information Products, Services, and Email Marketing. Effective when properly implemented.
Affiliate Marketing: Initiate after 30-50 quality posts to build trust. Integrate seamlessly into content, maintaining a 3:1 ratio of informative to affiliate-heavy articles.
Using Ads: Implement ads when eligible for premium networks like Monumetric or Mediavine. Prioritize user experience over early ad revenue.
Information Products: Develop and monetize after establishing trust and expertise through free content.
Offering Services: Effective to offer related services from the start, especially in low-competition local markets.
Email Marketing: Start with an established audience, offering value for sign-ups. Focus on valuable content over sales pitches.
Success Timeline: Achieving a full-time income is a multi-year process. Prioritize quality content and audience trust over chasing trends.
Overall Strategy: Success depends on content quality and audience trust. Avoid unrealistic success claims and focus on providing value.

5 Main Ways To Monetize Your Website

Let’s discuss the five primary methods for website monetization.

While there are more than five ways, these are the foundational pillars for monetizing any website.

This article is tailored for beginners, focusing on:

  1. Affiliate Marketing
  2. Ads
  3. Information Products
  4. Services
  5. Email Marketing

Despite being used by novices, don’t underestimate these methods.

They’re neither simplistic nor ineffective.

Properly implemented, they can be highly rewarding.

However, there are no absolute guarantees of success.

I avoid making exaggerated claims like some gurus who say, “Do this, and you’ll definitely succeed.”

Success in this field is influenced by numerous factors.

My advice? Focus on creating superior content and increasing its volume to improve your chances of success.

Now, let’s move on…

Using Affiliate Marketing to Monetize Your Website

Affiliate marketing involves promoting someone else’s products and earning a commission for sales generated through your efforts.

But how do businesses track these sales?

The answer is affiliate links.

Each affiliate receives unique links to the products they promote.

These links allow companies to identify the source of customer referrals and reward the corresponding affiliate.

This system is a win-win-win scenario.

Companies see an increase in sales, affiliates earn commissions, and customers discover solutions that are more tailored and relevant to their needs.

When should you start using affiliate marketing to monetize your website

I’ll share a key number for you: the ideal count of quality posts or articles you should write before adding affiliate links.

Aim for 30-50 posts.

Why this range? Let’s dive into the reasons.

Firstly, consider the Google algorithm.

An article typically reaches its peak in Google search results within 6-10 months.

For newer websites, lean towards the 10-month mark.

This delay is because Google is cautious with new sites, taking time to assess their credibility, especially in sensitive niches like health and finance.

This slow trust-building process is a major barrier for new bloggers.

During these initial months, your primary focus should be on producing content rather than monetization.

Next, think about the human aspect.

Your goal is not just to win over Google’s algorithm but to gain your audience’s trust.

Imagine yourself as a visitor to a site with only a few articles, yet it’s heavily monetized.

You’d likely feel uneasy and skeptical, right?

That’s why creating 30-50 informative articles first is crucial.

It establishes a foundation of trust and value for your audience.

Once you’ve genuinely helped your readers, they’ll more willingly engage with your affiliate links.

What is the best way to use affiliate marketing for your website

The optimal way to use affiliate marketing is through seamless integration into your content.

What does this entail?

Merely urging purchases isn’t effective. Your content should be relevant, addressing the solutions to your audience’s problems.

Always focus on the problem, not the product.

Overloading an article with affiliate links often results in a Review post, which tends to be impersonal and dry.

A better approach is discussing problems and weaving in affiliate offers naturally.

Take, for example, a blog in the running niche. Instead of directly recommending shoes in a shoe review post, create content on issues like heel pain or plantar fasciitis.

Discuss causes, treatments, and prevention. In the prevention section, you could subtly recommend running shoes that help avoid these problems.

This method ensures the affiliate offer is presented after offering substantial value.

Most of your articles might not even need affiliate links, as it doesn’t always feel natural to include product recommendations.

Review posts have their place, especially for side-by-side product comparisons.

The key is maintaining a balance between informative content and those heavy on affiliate links.

The 3:1 content ratio

This is a guideline rather than a hard rule.

Aiming for three informative, value-driven articles for every one that’s heavy on affiliate links is a balanced approach.

More informative content is always beneficial.

Tip: Interlinking from informative posts to affiliate-heavy ones is effective.

For example, in an article about plantar fasciitis, include a line like, “Interested in the best running shoes for plantar fasciitis? Check out my Top 5 picks.”

It’s essential to differentiate between review-based and brand websites regarding this ratio.

Review sites naturally have more affiliate link content, and that’s okay.

But for brand sites, too much review content can detract from the brand’s value.

Your brand shouldn’t be perceived negatively due to an overemphasis on affiliate content.

Brand sites compensate for fewer affiliate offers with higher consumer trust and conversions.

Amazon Associates

Many people opt for Amazon’s affiliate program, Amazon Associates.

The appeal isn’t in higher commissions (as Amazon doesn’t offer them), but in Amazon’s vast product range and global consumer trust.

However, joining isn’t open to everyone.

The Amazon Associates program has specific requirements.

You need to be a reputable publisher with a significant amount of content on your site.

It’s often suggested that your website should have at least 15 articles, with over 50% original content, to gain Amazon’s approval.

But why wait until you have 30-50 articles before applying?

Because Amazon terminates accounts that fail to make at least 3 sales in 180 days.

While this target isn’t extremely difficult, it’s better to avoid the risk of account termination.

Though you can reapply if needed, maintaining a good standing with Amazon from the start is preferable.

Remember, Amazon Associates bans are hard to appeal and apply to your entire domain.

So, it’s wise to wait a bit longer before applying.

Using Ads to Monetize Your Website

Ads are a popular method for website monetization.

Yes, some people find ads annoying, but this shouldn’t be the main factor in your decision.

Most ad-averse users tend to use ad-blockers anyway.

The critical aspect to consider is that ads initially generate minimal revenue.

It’s hardly worth compromising your visitors’ experience for a small financial gain.

Instead, focus on building trust with your audience and the Google algorithm, which monitors your site’s activities.

Once your website matures and gains more recognition from the algorithm, the dynamics around monetizing with ads change significantly.

How Much Does Google AdSense Pay for 1,000 Page Views a Month

Google AdSense is often the first choice for content creators due to its ease of approval and no cost.

However, AdSense’s payout is quite low, averaging about half a cent per page view.

This means 1,000 page views equate to only five dollars.

Even with 30,000 page views a month, which is a tough target, you’re looking at just $150 per month.

You have to consider whether this amount justifies compromising your audience’s user experience.

Ads can be annoying and make your website look cluttered.

In my view, Google AdSense isn’t worth the trade-off.

Prioritizing a superior user experience is key because it’s a major factor in Google’s search algorithm.

A great user experience leads to Google recommending your site more often, increasing your page views.

These higher page views can then qualify you for joining a premium ad network.

When Should You Start Using Ads to Monetize Your Website

Begin using ads for monetization only after meeting the criteria for premium ad networks.

Wondering about the difference between AdSense and premium networks? Premium networks generally offer higher pay and more optimized ads.

A notable network to consider is Monumetric, which requires at least 10,000 monthly page views.

Once you reach around 50,000 monthly sessions or around 70,000 page views, it’s time for the big leagues.

At this stage, you can apply to Mediavine, a reputable network likely to be a long-term choice.

Why wait for Mediavine? It allows you more time to focus on content creation and improving user experience, crucial for winning favor with Google’s algorithm.

The decision of which ad network to join ultimately rests with you.

Remember, earning a few hundred dollars can be significant, especially in countries where this amount has greater value compared to the US.

Your unique situation will guide the best decision for you.

So, consider my advice, but also take it with a grain of salt.

Using Information Products to Monetize Your Website

Subheading: Using Information Products to Monetize Your Website

There are various ways to monetize your website with information products, such as:

  • E-Books
  • Courses
  • Templates
  • Apps
  • Webinars

Here, we’re focusing on your own information products – the ones you create with passion and value for your audience.

Remember, the success of an information product hinges on its genuine value, not misleading tactics.

I’m a big fan of information products as a monetization strategy.

They can be sold or used as lead magnets, adding significant revenue to your website.

However, there are challenges, especially regarding when to start using them for monetization.

When Should You Use Information Products to Monetize Your Website

The first challenge is the time and effort required to create quality information products.

For instance, writing an e-book on Lake Fishing for a fishing website demands extensive research and writing.

Repurposing existing content can help, but it still requires substantial editing and expansion to provide real value.

The second, and more crucial challenge, is building trust with your audience before they value your information products.

Your audience needs to see your expertise through free content before they invest in your products.

Creating an e-book too early, before establishing trust, can be a waste of valuable time.

Moreover, your understanding of the topic and writing skills will improve significantly after creating substantial free content, like 30-50 articles.

Thus, it’s wise not to rush into creating information products.

First, focus on building trust with your audience and the Google algorithm.

Offering services to your audience to monetize your website

Offering services through your website is a great way to earn money, especially if they align with your current profession.

Take, for instance, a divorce attorney in Youngstown, Ohio. Creating a website to offer legal services locally is a smart move.

In many non-metropolitan areas, competition for local keywords is low.

This means, as a Youngstown divorce attorney, you’d likely rank high in search results for relevant queries, like “divorce attorney in Youngstown, Ohio.”

This targeted approach can position you as the top choice in your area on Google.

Remember, this isn’t just for local businesses. If you’re in a niche like fitness, offering personalized meal plans from the start is beneficial too.

In summary, it’s effective to offer relevant services on your website from the beginning, as long as the setup isn’t overly time-consuming.

Using Email Marketing for Website Monetization

Email marketing is often seen as the holy grail of website monetization.

Why? Having your audience’s email addresses means constant access to them.

But, people are selective about who they give their email to, to avoid spam.

You must earn their trust and provide value before they’ll subscribe.

A good strategy is to offer something like a free e-book or course to encourage sign-ups.

Once you have a list, maintain their interest by providing continuous value, not just sales pitches.

Effective email marketing can lead to profitable opportunities like affiliate offers or selling your own products, depending on your list size and strategy.

When to Start Using Email Marketing for Monetization

Successful email marketing requires an established audience first.

Considering only a fraction of visitors subscribe, you need significant traffic to make it viable.

Starting email marketing too early isn’t practical because:

  1. Post-subscription management is demanding, requiring you to create exclusive content for a potentially small number of subscribers.
  2. Building a substantial list requires a large volume of visitors, which in turn needs quality content.
  3. Offering value, like an e-book or course, is essential to entice subscriptions.
  4. Email autoresponders, necessary for managing large email campaigns, are a paid service, adding to your expenses.

Delay email list building until your site generates enough revenue to cover an email autoresponder subscription. This is a sign of adequate traffic and revenue growth.

Focus initially on creating 30-50 quality articles before diving into email marketing.

How long does it take to start earning a full-time living from your website

Generally, it’s a multi-year journey.

Yes, there are rare exceptions.

Some might find themselves in the perfect niche at the perfect time, benefiting from minimal competition.

This usually happens when you’re already creating content in a niche that suddenly goes viral.

In such cases, you can capitalize on the immense audience interest with little competition.

However, such opportunities are few and often fleeting.

Spending excessive time chasing these rare chances instead of focusing on content creation is inefficient.

If a trend is already popular online, chances are it’s either passing or has become too competitive.

But that doesn’t mean you can’t succeed in a competitive niche.

With superior content, you can still excel.

Content marketing is about quality, not just about being first.