
Top 3 SEO Companies in Fresno in 2024 – Effective, Affordable, and Reliable
Why I Recommend These SEO Service Providers in Fresno My #1 criterion for recommending SEO services is their Google rankings for “money keywords.” These keywords are critical for lead generation and sales. Think about it: if they can’t rank themselves on Google, how can they do it for you? Criterion #2 is the quality of …

Ultimate Keyword Research Tool Search Volume Accuracy Comparison
Experiment Parameters Ever wondered where your favorite keyword research tool gets its search volume data, and more importantly, can you trust it? I conducted an experiment with five popular keyword research tools to find out. I selected 80 random keywords divided into 4 categories (20 keywords each): These categories were chosen to encompass both short-tail …

10 Benefits of Optimizing Content Around Search Intent
What is Search Intent? The concept of search intent is straightforward. Search intent is simply the purpose behind a search. Consider why someone, let’s call him Billy, is searching for “the best gaming mouse under $100.” Is he curious about what a gaming mouse is? Unlikely. It’s almost certain he already knows. Is he seeking …

Transactional Search Intent and How to Optimize for It in 2024?
What is Search Intent? Search intent, also known as user intent or keyword intent, is the motivation behind searches. Andrei Broder first introduced the concept of web search intent taxonomy in 2002. What are the 3 Main Types of Search Queries? Broder identified three primary types of search intent: Later, marketers acknowledged Commercial Search Intent …

Informational Search Intent and How to Optimize for It in 2024?
What is Search Intent? Search intent, also known as user or keyword intent, is the purpose behind a search query. It’s interesting how a seemingly simple concept can drastically impact content effectiveness if misunderstood. How does a mismatch occur? If the content fails to align with search intent, it doesn’t meet the searcher’s needs. Google’s …

What is Navigational Search Intent and How to Optimize for It in 2024?
What is Search Intent? When we use Google to search for a keyword, we’re driven by a specific purpose. This underlying motivation is known as “search intent.” Typically, when we input a keyword into Google, we aim to “go” somewhere, “know” something, or “do” something. Thus, the three main types of search queries are: Additionally, …

What is Search Intent and Why is it Critical to Get It Right in 2024?
What is Search Intent? Search intent, also known as user intent or keyword intent, is crucial in understanding the reasons behind search queries. Without grasping why people search, providing the most relevant answers is impossible. That’s why Google, whose primary job is delivering relevant query results, emphasizes search intent heavily. Google’s article on “How intent …

Average Session Duration and 6 Tips to Improve It
Understanding Average Session Duration Average session duration is an important metric among Google’s 200 ranking factors. It merits your close attention. How is it calculated? Google calculates it by dividing the total duration of all sessions in seconds by the total number of sessions. For instance, if your website’s total session duration is 10,000 seconds …

How to Create XML Sitemap with Yoast SEO and Submit It to Google Search Console
What is Yoast SEO Yoast SEO stands as one of the most popular WordPress plugins, widely used for good reason. It boasts over 5 million active installations, catering to users ranging from hobbyist bloggers to SEO professionals. This plugin aids in optimizing websites, making them more search engine-friendly. A key draw of Yoast SEO is …

22 Reasons Why Your Articles Aren’t Ranking in 2024
1. Fresh Domains Struggle to Rank How old is your website? A week, a month, or maybe three months? Typically, this is insufficient for search engines to take your site seriously, particularly in competitive niches with high-demand keywords. Even with consistent posting of quality content on low-competition keywords, building trust with Google is a slow …