Recent Posts From The Blog

Case Study: Word Count Reduction in Existing Articles and Google Rankings

A Little Bit of Context In Jan 2024, I decided to update the content on this website (tomislavhorvat.com). Up until then, the majority of the 120-ish articles were written in 2020 and early 2021. This meant the content was three years old and some information had become outdated. I could no longer 100% stand behind …

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Case Study: How Website Design Impacts Backlink Acquisition

Why I Decided it was Time to Redesign My Website I launched this website (tomislavhorvat.com) in early January of 2020, and it remained visually the same with only minor changes since its inception. In January 2024, I decided to completely redesign the website. I did this for four main reasons: 1) The website began as …

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Case Study: Acquiring Backlinks Organically with Content Alone

What Type of Content Works Best for Acquiring Backlinks Organically and Why? Content designed to attract backlinks, aka linkable assets, are data-oriented pieces of content such as statistical posts, case studies, tools, calculators, infographics, checklists, etc. They attract backlinks because they are information-dense and require significant effort to produce. For these reasons, linkable assets are …

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Case Study: Boosting CTR by 37-640% with Post Title Optimization

I dedicated January of this year (2024) to updating the existing content on my website (tomislavhorvat.com), which included optimizing titles of all the published articles. The results of the title optimization effort were amazing. In this case study, I will showcase 10 articles that saw a CTR boost by anywhere from 37% to 640%. State …

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Anchor Text in SEO Link Building: Fully Explained

What is Anchor Text? Anchor text is the clickable text in a hyperlink that navigates from one webpage to another. It is typically underlined and colored differently from the surrounding text to indicate a link. Anchor text is crucial for user experience (UX) and search engine optimization (SEO). For users, it provides context about the …

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Testimonial Link Building in 4 Easy Steps

What is Testimonial Link Building and Is It Safe? Testimonial link building is a strategy where you provide a positive testimonial for another company’s product or service, hoping they’ll publish it with a backlink to your site. According to FTC guidelines, ensure your testimonials reflect your genuine experiences and opinions, without exaggeration. If you have …

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Niche Edits for SEO Link Building: Full Story

What are Niche Edits and Do They Work? Niche edits are a link building strategy that involves adding a backlink to an existing piece of content on another website, rather than creating new content. They are also known as link insertions. This method entails finding relevant websites in your niche or industry and reaching out …

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Infographics for Link Building in 2024: Ultimate Guide

Do Infographics Work for Link Building? Yes, infographics can be an effective strategy for link building. By creating visually appealing and informative infographics, you can attract backlinks from other websites, improving your search engine rankings and organic traffic. Simply put, visual content is more engaging and attractive to audiences, breaking up the monotony of written …

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Nofollow vs Dofollow Backlinks for SEO: Crucial to Understand

What is the Difference Between Dofollow and Nofollow Backlinks? The biggest difference between Nofollow (rel=”nofollow”) and Dofollow (rel=”dofollow”) backlinks in SEO is that Nofollow backlinks do not pass on link equity or ‘link juice’ and Dofollow links do. Nofollow link attribute instructs search engines to ignore the link and not pass on link equity to …

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Ultimate Link Building Statistics Guide: 2024 Edition

Cost of Backlinks and Link Building Budgets A 31% of marketing professionals allocate less than 10% of their entire budget to link building efforts. 25% of digital marketing clients set aside a portion of their budget specifically for link building activities. 46% of marketers report spending more than $10,000 each year on link building, with …

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