70+ Latest Local SEO Statistics That Will Change How You Think About Local Search

April 13, 2026

By Tomislav

Key Local SEO Statistics

46% of all Google searches have local intent.
76% of consumers who search for something “near me” on their smartphone visit a related business within 24 hours.
Businesses with complete, optimized Google Business Profiles receive 7x more clicks than those with incomplete listings.
97% of consumers read online reviews when researching local businesses, with 41% saying they “always” read reviews – up from 29% the prior year.
Businesses in the Google 3-Pack receive 126% more traffic and 93% more conversion-oriented actions (calls, website clicks, direction requests) than businesses ranked in positions 4–10.
AI Overviews appeared for 68% of local searches, while local packs appeared for only 39% of queries.
Among Gen Z (ages 18–24), Instagram (67%) and TikTok (62%) have surpassed Google (61%) as preferred platforms for searching for local businesses.

General Local Search Volume, Growth, and Trends

46% of all Google searches have local intent.

Google processes approximately 8.5 billion searches per day, meaning roughly 3.9 billion of those carry local intent based on the 46% figure.

98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019.

80% of U.S. consumers search online for local businesses on a weekly basis, and 32% do so daily or multiple times a day.

Over 1.5 billion “near me” searches happen every month globally on Google.

There are more than 5.9 million keywords related to “near me” in the U.S., generating approximately 800 million searches per month.

72% of consumers use Google to search for local business information, but this drops to 61% among 18–24-year-olds.

The global Local SEO Tools market was valued at approximately $1.2 billion in 2023 and is projected to reach $3.5 billion by 2030, growing at a CAGR of 16.5%.

Google Business Profile and Google Maps Statistics

Businesses with complete, optimized Google Business Profiles receive 7x more clicks than those with incomplete listings.

Customers are 2.7x more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps, and are 70% more likely to visit and 50% more likely to make a purchase.

Businesses with photos on their Google Business Profile receive 42% more requests for driving directions and 35% more clicks through to their websites than those without photos.

86% of all Google Business Profile views come from discovery or category-based searches rather than direct brand-name searches.

The average business is found in 1,009 searches per month on Google Business Profile, with 84% of those from discovery searches.

About 75% of businesses that rank in positions 1–3 on Google have completed their description fields on Google Business Profile, compared to fewer than 40% of businesses in positions 11–20.

In 2024, GBP engagement broke down as follows: 48% of interactions were website visits, 34% were direction requests, and 17% were phone calls.

Only 64% of businesses have verified their Google Business Profiles.

Google Maps surpassed 2 billion monthly active users worldwide in 2024.

Google Maps lists information for approximately 250 million places and businesses worldwide, with nearly 1.5 million new listings added monthly.

Google Maps holds approximately 67–70% of the navigation app market share in the United States.

Google Maps was the most downloaded mapping app in the U.S. in 2023 with 21 million downloads.

Local Pack Click-Through Rates and Visibility

Businesses in the Google 3-Pack receive 126% more traffic and 93% more conversion-oriented actions (calls, website clicks, direction requests) than businesses ranked in positions 4–10.

42% of searchers click on a result inside the Google Map Pack when conducting local queries.

The #1 local pack result receives 17.8% of click-throughs, followed by 15.4% for position #2 and 15.1% for position #3.

Mobile Search and “Near Me” Query Growth

84% of all “near me” searches come from mobile devices.

57% of local searches are performed using mobile devices.

30% of all mobile searches are related to location.

Mobile searches for “near me today/tonight” grew by more than 900% over a two-year period.

Mobile searches with a variant of “can I buy” or “to buy” increased over 500% in two years.

Searches for “open now near me” surged 400% year-over-year.

Mobile searches for “open” + “now” + “near me” grew by over 200%.

“Where to buy” + “near me” searches grew by over 200% between 2017 and 2019.

88% of consumers use Google Maps for local search, while only 12% use Apple Maps.

60% of mobile users have contacted a business directly using search results features such as “click to call.”

61% of mobile searchers are more likely to contact a local business if it has a mobile-friendly site.

Consumer Behavior, Purchase Intent, and Local Search Conversions

78% of location-based mobile searches result in an offline purchase.

76% of consumers who search for something “near me” on their smartphone visit a related business within 24 hours.

28% of searches for something nearby result in a purchase.

18% of local smartphone searches lead to a purchase within a single day, compared to only 7% for non-local searches.

88% of consumers who conduct a local search on their smartphone visit or call a store within a week.

50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer or tablet did the same.

Online Reviews and Reputation Management

97% of consumers read online reviews when researching local businesses, with 41% saying they “always” read reviews – up from 29% the prior year.

88% of consumers would use a business that replies to all of its reviews, compared to just 47% who would consider a business that doesn’t respond to reviews at all.

92% of consumers say star ratings matter when choosing a business, and 31% will only use a business with 4.5+ stars – nearly double the 17% from the prior year.

Google is the most-used platform for reading reviews at 71% in 2026, followed by Facebook at 49% and AI tools like ChatGPT at 45% – which surged from just 6% the prior year.

Google reviews accounted for 81% of all online review volume in 2024, up from 79% in 2023.

75% of consumers “always” or “regularly” read online reviews during their research process, while just 3% say they “never” read reviews.

71% of consumers would not consider using a business with an average star rating below 3 stars.

49% of consumers place as much trust in online reviews from strangers as they do in personal recommendations from friends and family.

74% of consumers only pay attention to reviews written in the last 3 months, and 32% specifically look for reviews from the last 2 weeks – up from 20% the prior year.

47% of consumers won’t use a business that has fewer than 20 reviews, and only 9% are willing to use a business with 5 or fewer reviews.

Companies that respond to at least 25% of their online reviews earn 35% more revenue than unresponsive businesses.

Only about 5% of businesses respond to their online reviews, despite 89% of consumers expecting businesses to respond.

85% of consumers say positive reviews make them more likely to use a business, while 77% say negative reviews make them less likely.

When businesses respond thoughtfully to complaints, 73% of dissatisfied customers are willing to give them a second chance, and 54% will update their negative review.

83% of consumers who were asked to leave a review actually did so, and 28% say they will “always” write a review if asked.

Total online review volume increased by 13% in 2024, with businesses sending 25% more review requests compared to 2023.

Local SEO ROI, Business Impact, and Market Size

40% of local SEO campaigns achieve a 500% or better return on investment.

94% of high-performing brands have a dedicated local marketing strategy, compared to only 60% of average-performing brands.

Local SEO services typically cost between $500 and $3,000 per month for most businesses.

U.S. local advertising revenue reached an estimated $175.6 billion in 2024, growing 8.6% year-over-year.

BIA Advisory Services projects U.S. local ad spending will reach $171 billion in 2025, with digital accounting for 52% ($89 billion) – surpassing traditional media’s share for the first time.

Local SEO Ranking Factors

Google Business Profile signals account for 32% of local pack ranking influence – the single largest factor category – followed by on-page signals (19%), review signals (16%), link signals (11%), behavioral signals (8%), citation signals (7%), and personalization (6%).

The top 5 local pack ranking factors are: primary GBP category, keywords in GBP business title, proximity of address to the searcher, physical address in the city of search, and removal of spam listings.

By 2026, review signals grew from 16% to approximately 20% of local pack ranking weight, with recency and sentiment now outweighing raw review count.

For localized organic results (not the map pack), the top factors are: a dedicated page for each service, internal linking across the website, quality of inbound links, geographic keyword relevance of content, and keywords in the GBP landing page title.

Google uses 149 different ranking factors for local searches.

Businesses moving from a 3-star to a 4-star rating typically see a 25–40% increase in local search conversions.

Voice Search and Local SEO

“Near me” and local searches make up 76% of all voice searches.

76% of smart speaker users perform local voice searches at least weekly, with 53% doing so daily.

58% of consumers have used voice search to find local business information in the past 12 months.

51% of consumers use voice search to research restaurants, making it the most commonly voice-searched local business category.

28% of consumers who use voice search for local business information ultimately call that business.

AI, Zero-Click Search, and Emerging Local Trends

AI Overviews appeared for 68% of local searches, while local packs appeared for only 39% of queries.

Among Gen Z (ages 18–24), Instagram (67%) and TikTok (62%) have surpassed Google (61%) as preferred platforms for searching for local businesses.

58.5% of U.S. Google searches and 59.7% of EU searches ended without a click to any external website in 2024.

In March 2025, 27.2% of U.S. Google searches ended without any click at all, up from 24.4% in March 2024, while organic click-through rates dropped from 44.2% to 40.3%.

Restaurants saw a 387% increase, real estate a 258% increase, and travel a 381% increase in keywords triggering Google AI Overviews between March 13–27, 2025.

Google AI Overviews surged from appearing in 6.49% of all queries in January 2025 to a peak of nearly 25% in July 2025, before pulling back to about 16% by November 2025.

46% of Gen Z and 35% of millennials prefer social media over traditional search engines for discovery.

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