B2B SaaS SEO Case Study: How I Took a Healthcare Industry Company from Invisible to Ranking #1
Executive Summary The Starting Point Dialog Health – a HIPAA-compliant healthcare texting platform with a 71 NPS score – had built its business primarily through referrals and expansion, with a website intentionally designed as a validator for that motion. When the go-to-market focus expanded toward more new-logo acquisition in mid-2024, SEO was added as a …
70+ Latest Local SEO Statistics That Will Change How You Think About Local Search
Key Local SEO Statistics General Local Search Volume, Growth, and Trends 46% of all Google searches have local intent. Google processes approximately 8.5 billion searches per day, meaning roughly 3.9 billion of those carry local intent based on the 46% figure. 98% of consumers used the internet to find information about local businesses in 2022, …
70+ Latest Facebook vs SEO Statistics That Show Where Your Marketing Budget Should Go
Key Takeaways 1. Market Size & Usage Statistics 93% of businesses are active on Facebook, and 86% use Facebook advertising (2024). Over 92% of marketers plan on or are already using SEO optimization for traditional and AI-powered search engines (2026). Google processes over 5 trillion searches per year – approximately 13.7 billion searches per day …
Exact Match Domains Still Work. Google Just Wishes They Didn’t.
Key Takeaways Google Said Stop. The Winners Didn’t. Google’s official position on exact match domains is clear. They don’t matter anymore. John Mueller has said it directly. The SEO industry nodded along. Conference talks stopped mentioning EMDs. Blog posts filed them under “outdated tactics.” Everyone moved on. Except the folks who are actually winning. Practitioners …
GEO Is Fiction. Here’s How AI Search Actually Works.
Key Takeaways The Biggest Lie in SEO Right Now GEO – Generative Engine Optimization – is the hottest acronym in SEO right now. It’s also completely made up. Not the acronym. Agencies love acronyms. The lie is what’s underneath it: this idea that AI answer engines use some secret set of ranking signals, and if …
The Most Expensive SEO Mistake Has Nothing to Do With Strategy
Key Takeaways Every SEO Starts at Zero With Your Business Ask most SEOs a direct question about your site and you’ll get “it depends.” That frustrates folks. It sounds like a dodge. Like they just don’t have an answer. But here’s the thing – they’re being honest about what they don’t know yet. Every SEO …
Topical Authority Is Not a Backlink Alternative. You Need Both.
Key Takeaways The Myth That Won’t Die Every few months, a new wave of “topical authority is the new backlinks” content rolls through LinkedIn and Twitter. The pitch goes like this. Build enough content clusters. Interlink everything. Go deep enough on one topic, and Google will crown you the expert. Backlinks optional. It’s a compelling …
The Blog-to-Landing-Page Ratio Most Websites Get Wrong
Key Takeaways 100 Blog Posts and 3 Landing Pages Is Not a Strategy Here’s a pattern I see constantly. A business has 80 blog posts and 3 landing pages. Traffic’s climbing. Rankings look solid. The blog is doing its job. But revenue from organic? Barely moves. The blog posts aren’t the problem. The problem is …
Success Story: The Client I Had No Business Taking
Key Takeaways My Gut Said No. I Said Yes Anyway. 20 months ago, a company reached out in an industry I knew almost nothing about. Not “I knew a little and could fake the rest.” Almost nothing. Couldn’t have held a 5-minute conversation about their space without embarrassing myself. My gut said pass. I’ve turned …
AI Can Execute SEO Tasks. It Can’t Do SEO.
Key Takeaways The Blind Spot in “Fire Your SEO Team” “Fire your SEO team. AI can handle it now.” I see this take every week. And it’s not some fringe opinion — 85.56% of SEO professionals believe it’s moderately to highly likely that AI will assume SEO jobs in the future. I get why it’s …
