Backlink Glossary: 70+ Backlink-Related Terms Explained

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By Tomislav

What is a Backlink Glossary?

Welcome to my comprehensive Backlink Glossary, a meticulously curated resource designed to demystify the jargon and technical terms related to backlinks and backlink strategies.

This glossary is structured to facilitate easy navigation, with terms listed in alphabetical order.

This resource is intended not just to define words but to offer a clearer insight into effective backlink building strategies that can significantly impact your website’s search engine ranking.

I encourage you to utilize this glossary as a stepping stone towards understanding backlinks, their importance, link building strategies, and their impact on ranking.

Backlink Glossary


Anchor Text: The clickable text part of a hyperlink, optimized with keywords to improve search rankings.

Authority Site: Recognized as a leading source of information, earning many high-quality backlinks.


Backlink: A link from one website to another, also known as “inbound link.”

Backlink Profile: The collection of all backlinks to a website, including their diversity, quality, and relevance.

Backlink Type: The classification of backlinks based on their source and nature, such as editorial, image, or sponsored links.

Backlink Analytics: Tools and processes used to analyze the backlink profile of a website.

Black Hat Link Building: SEO practices that violate search engine guidelines to gain backlinks.

Blogroll Links: Links found in a blogroll or list of links on a blog, linking to other blogs or sites.

Branded Backlinks: Backlinks that use the brand name as anchor text.

Broken Backlink: A link that no longer works, often leading to a 404 page.


Citations: Mentions of a business or website across the web, important for local SEO.

Comment Backlinks: Links embedded within the comments section of a webpage.

Competitor Link Profile: Analysis of backlinks pointing to competitors’ websites.

Contextual Link: A backlink embedded within content, relevant to the surrounding material.


DA (Domain Authority): A Moz metric predicting a website’s potential to rank on SERPs.

Deep Link Analysis: An in-depth examination of backlinks pointing to specific pages beyond the homepage.

Directory Backlinks: Links from directory websites, categorized by industry or niche.

DR (Domain Rating): A metric by Ahrefs indicating the strength of a website’s backlink profile.


Editorial Backlinks: Links acquired naturally due to the content’s quality and relevance.

External Link: A link pointing from one domain to a different domain.


Google Penalty: Sanctions applied by Google for violating their Webmaster Guidelines.

Guest Post Links: Backlinks obtained by writing and publishing an article on another website.


High-Quality Link: A backlink from a reputable, authoritative, and relevant source.

Image Backlinks: Links embedded within an image, as opposed to text.


Image in Anchor: Using an image as the clickable part of a hyperlink.

In Content: A link that is naturally part of the body text, offering high value.

Link Age: The length of time a backlink has existed, with older links potentially offering more value.

Link Building: The process of acquiring new backlinks to improve search engine rankings.

Link Building Outreach: The process of reaching out to website owners or editors to secure backlinks.

Link Building Services: Professional services offered to create and implement link building strategies.

Link Disavow Tool: A tool offered by search engines to disregard certain backlinks in assessing a site’s ranking.

Link Equity: The value a site passes to another through hyperlinks.

Link Exchange: An agreement between two site owners to link to each other’s sites.

Link Farms: Groups of websites that link to every other site in the group to increase backlinks artificially.

Link Insertion: Adding a link into an existing piece of content.

Link Manipulation: Any attempt to create links in a way that manipulates a site’s ranking in Google search results.

Link Placement: The location of a backlink on a webpage, which can affect its value.

Link Prospects: Potential websites identified as opportunities for acquiring new backlinks.

Link Reclamation: The process of fixing or reclaiming lost or broken backlinks.

Link Velocity: The rate at which a website gains or loses backlinks over time.

Linked Domains: The domains a website has backlinks from.

Linkable Assets: High-quality content designed to attract backlinks.

Lost Backlinks: Previously existing backlinks that have been removed or are no longer pointing to your site.


Naked URL Link: A backlink where the URL is used as the anchor text.

Natural Link Profile: A backlink profile that appears to have been built naturally over time, without manipulative tactics.

Niche-Relevant Backlinks: Backlinks from websites within the same niche or industry, offering high relevance.

NoFollow Link: A link that does not pass on link equity or “link juice” to the linked website.

NoOpener: A rel attribute value that prevents the newly opened page from being able to access the originating page’s window object.

NoReferrer: A rel attribute instructing the browser not to send a HTTP Referer header if the user follows the hyperlink.

Nofollow Link: Directs search engines not to pass link equity to the linked site.


Outbound Link: A link from one website to another, from the perspective of the site linking out.

Overoptimized Anchor Text: Using the same optimized anchor text excessively, which can trigger search engine penalties.


PageRank: An algorithm used by Google to rank web pages in their search results.

PBN (Private Blog Network) Backlinks: Links from a network of websites created to build links and manipulate search engine rankings.

Redirect: A method to send users and search engines to a different URL from the one they originally requested.


Referring Domains: Unique domains that link back to a website.

Referring IP: The IP addresses from which the backlinks originate, indicating the diversity of the link sources.

Relevant Links: Backlinks that are contextually relevant to the content and niche of the target site.

Rich Anchor Text: Anchor text that includes keywords or phrases relevant to the linked page’s content.

Sidebar Links: Links located in the sidebar of a webpage, often less valuable than in-content links.


Social Bookmarks: Links on social bookmarking sites, allowing users to share websites or resources.

Social Media Links: Backlinks from social media platforms.

Spammy Links: Low-quality or irrelevant backlinks that can harm a site’s SEO.

Sponsored Link: A backlink marked with a rel=”sponsored” attribute, indicating it was paid for and should not pass link equity.


Target URL: The specific URL to which a backlink directs.

Trust Flow: A Majestic metric that measures the quality of links to a site.


UGC (User Generated Content) Link: A link coming from user-generated content, marked with a rel=”ugc” attribute.

Unnatural Link Profile: A backlink profile that suggests manipulative practices, potentially leading to penalties.

Widget Links: Links embedded within widgets, which can be widely distributed but may be scrutinized by search engines.


Web 2.0 Links: Backlinks from user-generated content on web 2.0 sites, such as blogs or social networking sites.

White Hat Link Building: Ethical link building practices that adhere to search engine guidelines.