Key Takeaways
Boost in Search Ranking Odds: Maintaining a blog can increase your search ranking odds by 434%.
Blog Post Titles: Titles between 6 and 13 words or 50 to 60 characters long are more effective in attracting visitors.
B2B Customer Engagement: 71% of B2B customers engage with blog content during their purchasing process.
WordPress Dominance: WordPress powers over 43% of all websites on the Internet, with approximately 70 million new posts and 77 million new comments monthly.
Content Strategy: 65% of content marketers have a clearly defined content strategy.
SEO Importance: 72% of digital marketers find content creation the most effective SEO strategy.
Blogging and Revenue: 94% of travel blogs generate revenue through advertising.
Lead Generation: Companies with blogs produce 67% more leads monthly than those without blogs.
Reading Time: The typical reader spends about 52 seconds reading a blog post.
Writing Time: On average, crafting a blog post requires about 4 hours of work.
Blogging in General Through Interesting Stats
Boost your search ranking odds by 434% simply by maintaining a blog.
Headlines with odd numbers tend to outperform even-numbered ones in effectiveness.
To attract more visitors, craft blog post titles that are between 6 and 13 words or 50 to 60 characters long.
The typical reader dedicates 52 seconds to reading a blog post.
On average, crafting a blog post requires about 4 hours of work.
During their purchasing process, 71% of B2B customers engage with blog content.
A mere 14% of bloggers create posts that exceed 2,000 words.
Americans are 3 times more likely to engage with blogs than emails, with 61% preferring the former.
Every month, 70 million new posts are published on WordPress.
65% of content marketers have a clearly defined content strategy.
59% of travel bloggers manage more than one blog.
The majority of travel blogs have been around for 1 to 4 years.
Publication and sponsored posts are a key revenue source for most travel blogs.
Out of 1.9 billion websites globally, over 600 million are blogs.
WordPress is a giant, powering over 43.2% of the internet.
WordPress sees approximately 70 million new posts and 77 million new comments monthly.
The average blog post, taking 4 hours and 10 minutes to write, is 1,376 words long.
Daily, over 2 million blog posts are published.
Blog posts are the top content format for 90% of marketers.
More than half of bloggers are aged 21 to 35 years.
Blogs in the food (42.8%), lifestyle (13.3%), and travel (10%) niches often have over 50,000 monthly sessions.
The U.S. is home to an estimated 32 million bloggers as of 2022.
52% of bloggers find engaging with readers increasingly challenging.
35% of content creators struggle with consistently producing original visuals.
Nearly half of the readers, 43%, tend to skim through blog posts.
B2B bloggers invest 26% more time per post compared to B2C bloggers.
The average human attention span has dwindled to just 8.25 seconds.
The average cost for writing a blog post stands at $134.04.
44% of bloggers take on the task of editing their work.
45% of bloggers produce long-form content like guides and ebooks.
33% of readers turn to blogs to learn something new.
76% of bloggers often publish how-to articles.
27% of bloggers use gated content.
Typical U.S. blogger salaries range up to $154,000/year, with an average of $83,890/year.
The highest recorded blogger salary in the U.S. is $104,191/year.
Spanish (4.7%) and Indonesian (2.4%) are the next most popular languages after English for blogging.
Bloggers collaborating with editors are twice as likely to achieve strong results.
WordPress users publish content in over 120 languages.
71% of WordPress blogs are written in English.
WordPress powers 43% of all websites on the Internet.
WordPress.com attracts over 409 million viewers who browse more than 20 billion pages each month.
Roughly 3.2 million new blog posts are published daily.
77% of internet users regularly read blog posts.
In 2023, the average blog post length was 1,416 words.
The ideal blog post length falls within 2,250 to 2,500 words.
44% of bloggers publish new content three to six times per month.
SEO as a Vital Aspect of Blogging
In the last year, there’s been a 93% surge in blogs using paid promotions to boost their traffic.
SEO leads boast a 14.6% conversion rate, significantly outperforming outbound leads at 1.7%.
Crafting your headline with 6-8 words can boost your click-through rate by 21%.
Businesses that maintain a blog see double the email traffic compared to those that don’t blog.
Headlines spanning 6-13 words consistently draw the most traffic.
72% of digital marketers find content creation the most effective SEO strategy.
Over half of bloggers have noticed a decline in traffic from Facebook in the past two years, and nearly 20% find it harder to attract traffic from Google.
34% of bloggers report significant results from updating existing content.
Only 38% of bloggers regularly refresh their older articles.
Including a hyphen or colon in your headline can increase click-through rates by 9%.
The majority of traffic to travel blogs primarily comes from non-branded searches, with direct traffic trailing behind.
68% of online experiences start with a search engine.
A staggering 90.63% of web pages receive no organic search traffic from Google.
Only 5.7% of pages manage to rank in Google’s top 10 within a year of publishing.
Posts up to 1,000 words show a strong positive correlation with backlinks, but this trend reverses for longer posts.
There’s a moderate link between content length and organic traffic for posts up to 2,000 words, but it dips for longer posts.
27% of bloggers consistently research keywords, while 15% never do.
29% always check Google Analytics, but 4% lack access.
71% of bloggers view SEO as the top method to boost traffic.
51% measure success by organic traffic, and 42% by search ranking.
Companies with active blogs receive 97% more backlinks.
Google’s top-ranking content typically ranges from 1,500-2,500 words.
Having a blog can increase your search ranking chances by 434%.
Up to 80% of searchers prefer organic content over sponsored posts.
95% of searchers don’t venture beyond Google’s first page.
Half of all search queries are four words or longer.
Nearly half of all clicks are captured by the top three search results.
Google dominates the search engine market with a 92.04% share, leaving Yahoo! in second place at 2.67%.
Is Blogging Growing or Shrinking?
Over 80% of travel planning is now conducted online, and this trend is on the rise.
The average blog post now spans 1,151 words, marking a significant 42% increase over the past five years.
Since 2015, the blogging world has experienced a growth of 12%.
WordPress, a major blogging platform, hosts approximately 60 million blogs.
By 2020, the number of bloggers in the USA is anticipated to reach 31.7 million.
The internet is vast, with about 1.9 billion web pages currently active.
From 2023 to 2027, there’s an expected market growth of $584.02 billion.
71% of marketers acknowledge the increasing significance of content marketing for their organizations over the past year.
WordPress is a dominant force, powering over 43% of all websites.
Each month, WordPress.com sees the publication of 70 million new posts.
Daily, over 500 new websites are created using WordPress.
A small fraction of bloggers, 2%, post daily, and even fewer, 1%, multiple times a day.
WordPress.com blogs receive over 77 million new comments monthly.
22% of bloggers have a weekly posting schedule.
Publishing 16 posts per month can yield 4.5 times more leads than publishing just 4 posts.
A significant traffic boost of up to 30% can be achieved once you hit the milestone of publishing 21-54 blog posts.
Blogging and Social Media Often Times Go Hand in Hand
69% of bloggers incorporate social share buttons in their posts.
In 2017, 66% of marketers utilized blogs as part of their social media content strategy.
LinkedIn stands out as the most effective platform for content distribution and engaging audiences.
A whopping 95.9% of bloggers use social media to promote their blog posts.
Surprisingly, only 32% of bloggers frequently analyze their blog’s traffic data. Social media reigns as the top source for blog traffic.
59% of links shared on social media aren’t read by those who share them.
77% of marketers acknowledge the effectiveness of blogging.
55% of marketers believe that enhancing content quality significantly boosts campaign success.
48% of companies with a content strategy include blogs in their approach.
32% of bloggers receive the majority of their traffic from Facebook.
10% of marketers find that blogs yield the highest return on investment.
43% of B2B marketers engage in guest blogging activities.
56% of bloggers cite social media as their primary traffic source.
36% of content creators use content creation specifically for lead generation.
76% of content marketers incorporate blogs into their strategy.
10% of bloggers leverage influencer partnerships to boost traffic.
78% of posts under 500 words rarely receive social media shares.
Blog posts are 3.5 times more likely to be shared on social media by email subscribers.
75% of online shoppers report using social media as part of their purchasing process.
Traffic Stats for Blogging
80% of bloggers affirm that their blogging efforts yield tangible results.
Over half of users will abandon a site if they encounter issues with content display.
WordPress.com sites attract a staggering over 409 million visitors each month.
Headlines phrased as questions enjoy 23% more social shares.
Keeping H1 tags to 7 words or fewer can boost organic traffic by 36%.
Nearly half, 49% of bloggers, find driving traffic to their blogs a significant challenge.
Blogs featuring 1-2 lists per 500 words see a 68% increase in traffic.
On average, bloggers spend 2 hours promoting each post.
Blog posts with ‘Guide’ in the title experience threefold more organic traffic.
20% of bloggers start promoting their articles even before they are published.
The average reader spends 52 seconds engaged with a blog post.
Mobile devices account for 54.4% of global website traffic.
For 54% of marketers, driving traffic to their websites is a key marketing goal.
Guest Blogging Statistics
A mere 3% of blogs are prolific in guest posting, publishing over 100 guest posts each month.
The majority, 60% of blogs, typically write between 1 and 5 guest posts monthly.
Blogs featuring multiple authors are deemed more credible by 62.96% of readers.
Only a small fraction, 6% of bloggers, primarily publish their original content as guest posts.
A significant 79% of editors believe that guest content often comes across as too promotional.
Guest content sees a surge in demand during the summer months, particularly in June, July, and August.
For a sponsored post, the average travel blogger charges around $200.
The cost of publishing a paid guest post averages at $77.80.
Writing, Visuals, and Videos Stats
Articles featuring images see a 94% surge in views compared to those without visuals.
43% of consumers are increasingly eager for video content from marketers.
For 32% of marketers, visual images stand as the most crucial content type for their business.
71% of bloggers incorporate visuals into their marketing strategy.
Organic search traffic is 50 times more likely to be driven by video content than plain text.
Opting for real people photos over stock images can lead to a 35% boost in conversions.
19% of bloggers now regularly include videos in their posts.
Bloggers who integrate audio elements like podcasts into their posts see enhanced outcomes 45% of the time.
Bloggers using 7 or more images per post are 2.3 times more likely to report strong results.
Engagement tends to decline for posts exceeding seven minutes in length.
73% of readers skim blog posts, while 75% prefer articles under 1,000 words.
Listicles are often considered the most favored blog post format.
88% of marketers incorporate visuals in more than half of their blog articles.
Bloggers posting 2-6 times weekly are 50% more likely to achieve strong results.
B2B blog posts are typically 12% longer than non-B2B posts.
40% of content marketers find that original visuals like infographics yield the best results.
The average length of a blog post is 1,376 words.
Posts incorporating video content witness a fourfold increase in engagement.
25% of content creators conduct content audits more than three times a year.
The average daily online video viewing time stands at 100 minutes.
Writing a typical blog post takes 4 hours and 1 minute on average.
Posts with more than seven images attract 116% more organic traffic.
46% of unsuccessful companies neglect performing content audits.
Bloggers investing over six hours per post are more likely to see strong results.
Posts featuring videos attract 83% more traffic.
Since 2014, the time spent on writing posts has increased by 67%.
Posts with more than three videos gain 55% more backlinks.
47% of blogs include 2-3 images in their posts.
43% of bloggers notice improved traffic/rankings post-audit.
65% of successful companies perform content audits more than twice a year.
45% report an increase in engagement after updating old content.
42% of successful bloggers use over ten images per post.
Blog posts with an image every 75-100 words receive double the shares.
YouTube, with 5.5 billion monthly visitors, is the world’s most visited website.
YouTube users watch over 1 billion hours of video content daily.
Marketers Need to See These Blogging Statistics
A whopping 94% of travel blogs generate revenue through advertising.
61% of the most successful B2B content marketers hold daily or weekly meetings with their content team.
B2B marketers with blogs experience a 67% increase in lead generation compared to those without.
Creating engaging content is a challenge for 60% of B2B marketers.
By 2023, expenditure on marketing automation tools is projected to hit $25.1 billion annually.
Blogging-focused marketers are 13 times more likely to see positive ROI.
57% of marketers attribute customer acquisition directly to their blogging efforts.
64% of B2B marketers prefer to outsource their blog copywriting.
For 53% of marketers, blogging is the top content marketing priority.
About 60% of marketers repurpose blog content 2-3 times.
60% of marketers implement a documented strategy for personalization.
76% of content marketers utilize content for lead generation.
44% of buyers review three to five content pieces before interacting with a vendor.
Surprisingly, only 40% of marketers maintain a blog.
59% of marketers recognize the value of blogging.
Websites with active blogs boast 434% more indexed pages and 97% more inbound links.
80% of bloggers affirm that blogging significantly boosts marketing outcomes.
80% of internet users engage with both social media and blogs.
Companies that blog attract 55% more visitors to their websites.
Bloggers incorporating 7+ images per post are 2.3 times more likely to report effective results.
70% of consumers prefer learning about companies through articles rather than ads.
Blogging ranks as the third most popular content marketing strategy, following video and eBooks.
88% of bloggers gating content see some or strong results, with 35% reporting strong results.
90% of businesses employ content marketing tactics like blogging.
Companies with blogs produce 67% more leads monthly than those without blogs.
59% of consumers use Google for product research.
56% of people have made a purchase influenced by a blog post.
73% of consumers prefer learning about products through videos.
88% of consumers have bought a product or service after watching a video about it.
65% of content marketers have a documented content strategy.
71% of B2B buyers engage with blog content during their purchasing journey.
Blogging influences 6% of eCommerce sales, which doubles to 12% for businesses that blog regularly.
Content marketing is 62% less expensive than traditional marketing forms.
Content marketing generates three times more leads than paid search advertising.
60% of consumers end up purchasing a product after reading a blog post about it.
89% of B2B marketers view content marketing as a crucial strategy.
Over 92% of marketers see content as a valuable business investment.
Nearly 50% of marketers would prioritize blogging if starting anew.
The average cost-per-click (CPC) for content ads on Facebook is 96% lower than non-content ads.
U.S. retailers are projected to spend $6.8 billion on affiliate marketing programs in 2023.
Miscellaneous Blogging Stats
33% of U.S. travelers turn to travel blogs for guidance on their journeys.
Tumblr is a blogging powerhouse with over 518 million blogs, while WordPress hosts a significant 60 million.
The food blog niche tops the profitability chart, boasting a median monthly income of $9,169.
Among bloggers who earn above $50,000 annually, 45% are selling their own products or services.
A third of bloggers, 33%, don’t earn any income. The leading revenue generators are Google AdSense and affiliate marketing.
Blogs are a popular reading choice, with 77% of internet users worldwide engaging with them. In the U.K., nearly 26% of the 5–18 age group are blog readers.
Considered the #1 factor for blogging success, most bloggers include one to three images per post, and 42% engage in original research.
The use of ad blockers is on the rise, with 600 million devices having them installed in 2016, growing at a rate of 40% annually.
In the realm of B2B content, predictive headlines like “The Future of…” are gaining more traction than other types.
Blog posts with headlines ranging from 6 to 13 words in length are more likely to attract higher traffic.
Headlines with odd numbers are more effective compared to even-numbered ones.
Headlines that evoke emotions tend to receive more shares than other types.
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