Facebook is a social media titan.
Because of this, I have compiled 135+ statistics marketers should know.
Let’s jump in!
General Demographics & Usage Statistics
62% of online Seniors aged 65+ are on Facebook and 72% are between age 50-64.
88% of online users of age 18-29 are on Facebook, 84% of those 30-49.
82% of college graduates are on Facebook.
75% of all online users of income larger than $75K are on Facebook.
Almost 90% of Facebook’s daily active users come from outside the US/Canada.
The largest population on Facebook is from India with over 270 million users followed by 190 million from the US.
Brazil and Indonesia both have around 120 million users.
Monthly Active Users from Asia are around 1 billion.
Europe has 387 million Facebook users.
69% of adults in the US say they use Facebook.
65% of Facebook users globally are under age of 35.
56% of Facebook users globally are male and 44% are female.
This survey shows that 74% of respondents who had attained a college degree use Facebook.
Facebook reaches 60% of all internet users.
Facebook has over 2.4 billion monthly active users, out of which are 1.62 daily active users.
96% of active Facebook users access Facebook via mobile devices.
Users spend an average of 58.5 minutes on Facebook each day.
Facebook Video Statistics
Over 4 billion video views happen on Facebook every day.
100 million hours of video are watched on Facebook every day. (Source: Facebook)
500 million people watch videos on Facebook every day. (Source: Facebook)
The average engagement rate for Facebook video posts is 6.01%.
150 million people were using Facebook Stories by mid-2018.
65% of all Facebook video views come from mobile users.
People are 1.5X times more likely to watch videos on a smartphone than on a computer.
85% of Facebook users watch videos with the sound off.
80% of Facebook users have a negative reaction to feed-based mobile video ads playing loudly.
Facebook native videos get 478% more shares than videos from other sources.
90% of Facebook pages now use native Facebook videos.
People gaze 5X longer at video than at static posts on Facebook.
65% of people who watch the first 3 seconds of a video, watch for at least 10 seconds.
The Facebook video average watch time benchmark is 10 seconds.
Facebook videos with numbers in their titles get higher views on average.
1.2% of videos on Facebook receive over a million views.
Longer videos are getting better results.
All top videos on Facebook in 2017 were in square format.
Facebook captured 25% of all video ad spending in the US in 2018.
Facebook controls 87% of all social network video ad spending in the US.
More than two-thirds of US marketers run video ads on Facebook.
63% of US marketers planned to increase spending on Facebook video ads in 2018.
83% of US marketers are confident in Facebook video ads driving purchases.
47% of consumers watch video ads most often on Facebook. Compared to Facebook, only 41% of consumers see video ads on YouTube. The share of other platforms like Instagram (8%), Twitter (2%), LinkedIn (2%), and Snapchat (1%) is much lower.
71% of consumers find Facebook video ads relevant or highly relevant.
Marketers spend 20X more on TV ads than they do on Facebook videos to reach just twice the audience. (Source: Facebook)
Views of branded video content on Facebook increased by 258% between 2016 and 2017.
In the case of branded video, media companies attract 2.5X views compared to influencers, and entertainment is the most popular genre.
On average, Facebook video ads cost 10% of the cost of carousel or single image ads.
47% of the total campaign value of a Facebook video ad is created in under three seconds. (Source: Facebook)
Mobile-optimized Facebook video lifts brand awareness to 67%. Facebook
Video ads longer than 15 seconds have much higher abandon rates than those for shorter ones. Facebook
Brand recall is 23% higher in Facebook video ads if the brand is featured in the first 3 seconds. Facebook
Facebook users watch ads 5X longer when they are consuming video intentionally. Facebook
People in the 18-24 age group spend 75% of the attention on Facebook video ads compared to users above 65. Facebook
Facebook video ads with captions increase viewing time by an average of 12%.
Mid-roll call-to-action has the highest average conversion rate at 16.95%.
Videos are becoming increasingly popular post types, accounting for about 11% of Facebook posts.
84% of video marketers have used Facebook video as a channel. (Up from 68% in 2018.)
76% of video marketers plan to include Facebook in their 2020 video marketing strategy.
Facebook Live Statistics
35% of video marketers have used Facebook Live as a channel (Up from 34% in 2018.)
Out of those, 74% say it’s been successful for them. (Down from 81% in 2018.)
36% of marketers plan to use it in 2019.
In 2018, the number of Facebook Live broadcasts reached 3.5 billion.
The daily watch time for Facebook Live broadcasts quadrupled in one year.
The top-performing Facebook Live videos are 15 to 20 minutes long.
Facebook Live videos produce 6X as many interactions as traditional videos.
Facebook Live videos get 10X more comments than regular videos.
Facebook Live’s users spend 3X as long watching live videos as they do the pre-uploaded ones.
Facebook Live’s search popularity increased by 330% in just one year.
In 2018, 91% of businesses used Facebook Live.
One-third of video marketers have used Facebook Live this year already.
Only 1% of companies share live videos daily.
24% of businesses found live videos to be very effective.
Facebook Live user statistics show that 76% of broadcasters stream live events on Facebook.
70% of marketers use Facebook Live for reaching a new audience.
For 90% of users, video quality is the most important aspect of FB Live.
92% of videos on Facebook are native Facebook videos.
Facebook Live videos have 101,362 engagements on average.
FB Live videos receive 165% more comments than on-demand videos.
The average number of Facebook Live video shares is 11,314.
Facebook Live broadcasts have doubled YoY since launching in 2016.
The amount of daily average broadcasts from verified publisher Pages increased 1.5 times.
Since its launch in 2016, daily watch time for the broadcasting format grew by more than 4 times.
Facebook reports that 1 in every 5 Facebook videos is a Live broadcast.
The key phrase “Facebook livestream” has had 330% more searches from 2016 to 2018.
85% of Facebook users prefer watching videos with the sound off.
More than 50% of viewers watching the facebook live videos are using Android devices.
32% of video marketers plan to include Facebook Live in their 2020 video marketing strategy.
100 million hours of video are watched on Facebook every day.
Facebook Gets Over 8 Billion Average Daily Video Views.
Facebook Image Statistics
Every 60 seconds 147,000 photos are uploaded to Facebook.
350 Million photos are uploaded every day, with 14.58 million photo uploads per hour, 243,000 photo uploads per minute, and 4,000 photo uploads per second.
Images make up 18% of Facebook posts.
Facebook Stories Statistics
Facebook Stories reached 500 million daily active users.
Facebook Stories are growing 15x faster than news feed sharing.
Only 10% of Facebook’s 1.56 billion daily active users have adopted Facebook Stories.
There are 10 country-specific slang Facebook Story filters. (Source: Facebook)
Facebook Marketing Statistics
Facebook has over 7 million advertisers.
93% of marketers use Facebook advertising regularly.
Images account for 75-90% of Facebook advertising effectiveness/performance.
20% of Facebook’s mobile ad revenue comes from Instagram.
The Average CPC for Facebook Ads Is $1.86, Average CTR is 0.9%, and Average CPM is $11.20.
Facebook’s share in the global digital advertising market is 19.7%.
Facebook’s potential reach of advertising is 1.9 billion.
In 2018, 78% of US consumers made purchases through discoveries on Facebook.
35% of marketers report successful influencer campaigns on Facebook.
The average engagement rate for Facebook posts is 3.6%.
The average organic reach for a Facebook post is 5.5% (a 2.2% drop in the last year).
There are over 60 million active business Pages.
75% of brands will pay to promote posts.
Average advert click through rate on Facebook is 0.9%.
Adding a CTA button can lift click-through-rate by 2.85 times.
40% of users don’t like any brand pages – meaning paid adverts are the only way to reach them.
Posts published on Thursday and Friday receive the highest engagement.
86% of US marketers are using Facebook for advertising.
78% of American consumers have discovered retail products to buy via Facebook.
Facebook has more than 80 million small businesses around the world using Facebook Pages.
Random Interesting & Fun Statistics
Facebook accounts for over 45% of monthly social media visits.
5 billion comments are left on Facebook pages monthly.
The Facebook like button has been pressed 1.13 trillion times.
42% of customer service responses happen during the first 60 minutes.
Every 60 seconds, 317,000 status updates; 400 new users; 147,000 photos uploaded; and 54,000 shared links.
Every 20 Minutes, 1 million links are shared, 20 million friend requests are sent, and 3 million messages are sent.
55 million status updates are made every day.
Facebook is available in 101 languages with over 300,000 users helping in translation.
Facebook-owned apps have a combined 16 billion downloads.
Facebook has a whopping 4.6 billion downloads over the last 10 years.
Most followed person on Facebook is Cristiano Ronaldo with 122 million subscribers.
36% of top stories on Facebook are related to politics.
There are 120 million fake users on Facebook.
87% of coworkers connect using Facebook.
The median engagement rate across all industries on Facebook is 0.09%.
Link posts received 76% less engagement than videos on average.
1.4 billion people use Facebook groups.
83% of parents on Facebook are friends with their children.