Facebook Video Statistics – Comprehensive Video Marketing Stats for Facebook

Facebook video stats

General Stats

Over 4 billion video views happen on Facebook every day.

100 million hours of video are watched on Facebook every day.

500 million people watch videos on Facebook every day.

90% of Facebook pages now use native Facebook videos.

Facebook video stat 1


The average engagement rate for Facebook video posts is 6.01%.

Facebook native videos get 478% more shares than videos from other sources.

People gaze 5X longer at video than at static posts on Facebook.

65% of people who watch the first 3 seconds of a video, watch for at least 10 seconds.

Facebook video stat 2

The Facebook video average watch time benchmark is 10 seconds.

Facebook videos with numbers in their titles get higher views on average.

1.2% of videos on Facebook receive over a million views.

Longer videos are getting better results.

Facebook users watch ads 5X longer when they are consuming video intentionally.

Mid-roll call-to-action has the highest average conversion rate at 16.95%.

Facebook video stat 3

Video Ads

Facebook captured 24.5% of all video ad spending in the US in 2018.

Facebook controls nearly 87% of social network video ad spending in the US.

Facebook video stat 4

More than two-thirds of US marketers run video ads on Facebook.

83% of US marketers are confident in Facebook video ads driving purchases.

Facebook’s worldwide video advertising revenue is expected to reach $9.6 billion by 2021.

47% of consumers watch video ads most often on Facebook. Compared to Facebook, only 41% of consumers see video ads on YouTube. The share of other platforms like Instagram (8%), Twitter (2%), LinkedIn (2%), and Snapchat (1%) is much lower.

71% of consumers find Facebook video ads relevant or highly relevant.

Facebook video stat 5

Marketers spend 20X more on TV ads than they do on Facebook videos to reach just twice the audience.

On average, Facebook video ads cost 10% of the cost of carousel or single image ads.

47% of the total campaign value of a Facebook video ad is created in under three seconds.

Video ads longer than 15 seconds have much higher abandon rates than those for shorter ones.

People in the 18-24 age group spend 75% of the attention on Facebook video ads compared to users above 65.

Facebook video ads with captions increase viewing time by an average of 12%.

Facebook video stat 6

Marketer Behavior

63% of US marketers planned to increase spending on Facebook video ads in 2018.

84% of video marketers have used Facebook video as a channel. (Up from 68% in 2018.)

76% of video marketers plan to include Facebook in their video marketing strategy.

Facebook video stat 7


Views of branded video content on Facebook increased by 258% between 2016 and 2017.

In the case of branded video, media companies attract 2.5X views compared to influencers, and entertainment is the most popular genre.

Mobile-optimized Facebook video lifts brand awareness to 67%.

Facebook video stat 8

Brand recall is 23% higher in Facebook video ads if the brand is featured in the first 3 seconds.

Videos are becoming increasingly popular post types, accounting for about 11% of Facebook posts.

Mobile Users

65% of all Facebook video views come from mobile users.

Facebook video stat 9

People are 1.5X times more likely to watch videos on a smartphone than on a computer.

85% of Facebook users watch videos with the sound off.

80% of Facebook users have a negative reaction to feed-based mobile video ads playing loudly.

Facebook video stat 10

Facebook Stories

150 million people were using Facebook Stories by mid-2018.

Stories are growing 15X faster than news feed sharing.

Facebook video stat 11

Technical Stats

All top videos on Facebook in 2017 were in square format.

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