Over 4 billion video views happen on Facebook every day.
100 million hours of video are watched on Facebook every day.
500 million people watch videos on Facebook every day.
90% of Facebook pages now use native Facebook videos.
The average engagement rate for Facebook video posts is 6.01%.
Facebook native videos get 478% more shares than videos from other sources.
People gaze 5X longer at video than at static posts on Facebook.
65% of people who watch the first 3 seconds of a video, watch for at least 10 seconds.
The Facebook video average watch time benchmark is 10 seconds.
Facebook videos with numbers in their titles get higher views on average.
1.2% of videos on Facebook receive over a million views.
Longer videos are getting better results.
Facebook users watch ads 5X longer when they are consuming video intentionally.
Mid-roll call-to-action has the highest average conversion rate at 16.95%.
Facebook captured 24.5% of all video ad spending in the US in 2018.
Facebook controls nearly 87% of social network video ad spending in the US.
More than two-thirds of US marketers run video ads on Facebook.
83% of US marketers are confident in Facebook video ads driving purchases.
Facebook’s worldwide video advertising revenue is expected to reach $9.6 billion by 2021.
47% of consumers watch video ads most often on Facebook. Compared to Facebook, only 41% of consumers see video ads on YouTube. The share of other platforms like Instagram (8%), Twitter (2%), LinkedIn (2%), and Snapchat (1%) is much lower.
71% of consumers find Facebook video ads relevant or highly relevant.
Marketers spend 20X more on TV ads than they do on Facebook videos to reach just twice the audience.
On average, Facebook video ads cost 10% of the cost of carousel or single image ads.
47% of the total campaign value of a Facebook video ad is created in under three seconds.
Video ads longer than 15 seconds have much higher abandon rates than those for shorter ones.
People in the 18-24 age group spend 75% of the attention on Facebook video ads compared to users above 65.
Facebook video ads with captions increase viewing time by an average of 12%.
63% of US marketers planned to increase spending on Facebook video ads in 2018.
84% of video marketers have used Facebook video as a channel. (Up from 68% in 2018.)
76% of video marketers plan to include Facebook in their video marketing strategy.
Views of branded video content on Facebook increased by 258% between 2016 and 2017.
In the case of branded video, media companies attract 2.5X views compared to influencers, and entertainment is the most popular genre.
Mobile-optimized Facebook video lifts brand awareness to 67%.
Brand recall is 23% higher in Facebook video ads if the brand is featured in the first 3 seconds.
Videos are becoming increasingly popular post types, accounting for about 11% of Facebook posts.
65% of all Facebook video views come from mobile users.
People are 1.5X times more likely to watch videos on a smartphone than on a computer.
85% of Facebook users watch videos with the sound off.
80% of Facebook users have a negative reaction to feed-based mobile video ads playing loudly.
150 million people were using Facebook Stories by mid-2018.
Stories are growing 15X faster than news feed sharing.
All top videos on Facebook in 2017 were in square format.