48+ Facebook Live Video Statistics: Marketers Beware

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By Tomislav

Key Takeaways

Facebook Live’s daily watch time quadrupled within a single year.
76% of broadcasters choose Facebook for live streaming events.
Facebook Live videos generate three times more engagement than traditional videos.
Live videos on Facebook elicit 10 times more comments compared to regular videos.
90% of viewers prioritize video quality as the most important factor.
Facebook Live videos receive six times the interactions of conventional videos.
Facebook Live streams yield 24X more comments and 7X more reactions for brands compared to published videos.

Usage

In its first two years post-launch in 2016, Facebook Live garnered an impressive over 2 billion views.

The year 2018 marked a milestone for Facebook Live with 3.5 billion videos streamed.

Facebook Live’s audience reached a remarkable 2 billion viewers by 2020.

A significant 50% jump in Facebook Live viewership occurred in the United States during 2020.

Viewer sessions on Facebook Live saw a 50% increase in Spring 2020.

From 2021 to 2022, Facebook Live video usage rose from 12% to 18.8%.

Verified publisher Pages on Facebook reported a 1.5X increase in daily average broadcasts over the past year.

The past year witnessed a 1.5X growth in daily broadcasts from verified publisher Pages.

Facebook Live’s daily watch time quadrupled within a single year.

The Chewbacca Mom video became a viral hit with more than 175 million views.

Facebook Live has attracted hundreds of millions of users to go live.

Notably, 1 in 5 videos on Facebook is a live broadcast.

Social media platforms, including Facebook Live, account for 52% of live streaming.

More than 50% of Facebook Live viewers use Android devices.

Mobile devices are the preferred choice for 75% of Facebook video watching.

Facebook Live viewers comprise 19% aged 18-34, 29% aged 35-54, and 23% aged 55+.

400 million active users engage monthly with Facebook Watch.

Facebook users watch over 100 million hours of video daily.

Marketer Adoption

A notable 93.7% of businesses have a presence on Facebook.

Facebook serves as a video content platform for over 80% of businesses.

In 2018, 91% of companies embraced Facebook Live for their operations.

42.7% of businesses ventured into live video broadcasting in 2018.

One-third of social media marketing experts turned to Facebook Live in early 2019.

A mere 12.8% of brands opted for live video content on Facebook in 2020.

For their 2022 strategies, 26% of video marketers plan to incorporate Facebook Live.

28% of marketers are integrating Facebook Live into their marketing efforts.

Facebook Live has been utilized by 35% of video marketers as a channel.

To tap into new audiences, 70% of marketers use Facebook Live.

Another 70% of marketers leverage live videos on Facebook for audience expansion.

63% of social media marketers foresee live video gaining more significance.

For 64% of marketers, Facebook Live is the top video channel.

74% report success with their Facebook Live initiatives.

75% of marketers have seen a sales boost thanks to Facebook Live.

76% of broadcasters choose Facebook for live streaming events.

A scant 1% of companies share live videos daily on Facebook.

With only 25% of businesses using it weekly, Facebook Live offers a unique edge.

Among marketers, Facebook Live is the most preferred live video platform.

For live video broadcasts, Facebook Live is second only to YouTube Live among users.

Initially, Facebook invested $50 million to encourage celebrities to use Facebook Live.

User Engagement

Facebook Live videos generate three times more engagement than traditional videos.

Live videos on Facebook elicit 10 times more comments compared to regular videos.

Viewers watch Facebook Live videos three times longer than standard videos.

Longer Facebook Live broadcasts tend to have higher engagement rates than shorter ones.

82% of people favor live videos from brands over text-based posts.

The ‘Chewbacca Mom’ video holds the record as the most-watched Facebook Live video.

The 2020 election countdown ranks as the third most-watched Facebook Live Video of all time.

Videos on Facebook are often watched without sound by users.

Facebook native videos achieve 10 times more shares than those shared from YouTube.

The best engagement rates are seen with shorter captions on video posts.

Video posts on Facebook have an average click-through rate (CTR) of 8%.

90% of viewers prioritize video quality as the most important factor.

Facebook Live videos receive six times the interactions of conventional videos.

Viewers spend three times longer watching Facebook Live videos compared to pre-recorded content.

The search popularity for Facebook Live saw a 330% increase within a year.

On average, live videos on Facebook garner 101,362 engagements.

Including live videos, 92% of videos on Facebook are native to the platform.

Facebook Live videos attract 10X more comments than regular videos.

Users spend three times longer watching live videos on Facebook than pre-uploaded ones.

The average share count for Facebook Live videos is 11,314.

Live videos on Facebook receive 165% more comments than on-demand videos.

Live videos exceeding one hour see an engagement increase from 0.26% to 0.46%.

Viewers engage three times longer with live videos on Facebook compared to standard uploaded content.

Facebook Live streams yield 24X more comments and 7X more reactions for brands compared to published videos.

Facebook Live videos experience six times more interactions than regular videos.

By 2020, Facebook Live broadcasts had accumulated over 150 billion reactions.

The top-performing Facebook Live videos typically last 15 to 20 minutes.

For 90% of users, the quality of the video is the key aspect of Facebook Live.

92% of Facebook videos are native, including live broadcasts.

85% of Facebook users prefer watching videos with the sound off.

Searches for ‘Facebook Livestream’ have soared by 330% since the launch of Facebook Live.

Miscellaneous Statistics

Facebook introduced ‘Live Chat with Friends‘ to boost interaction with live video content.

To promote Facebook Live, the company has inked 140 contracts worth $50 million with various celebrities and publishers.

Facebook Live Groups have hosted over 12 million Watch Parties, which attract 8X more comments than standard group videos.

Among Facebook Live broadcasters, 76% focus on streaming live events.

The search term “Facebook livestream” saw a 5X increase in popularity from 2016 to 2020, before returning to its initial search levels.

In 2022, 17% of survey respondents reported watching live-streamed content on Facebook Live, up from 14% the previous year.

25% of viewers watch live videos on Facebook to stay informed with the latest news.

20% of live video viewers seek to feel involved in the news, while 17% believe live content adds authenticity to the story.

A significant 45% of consumers express a desire for more live video content from brands on social media.

24% of businesses have found live video streaming highly effective for their purposes.

In 2020, Facebook Live’s Donate button facilitated the raising of $2 million for hurricane relief, with an average donation of $38.

45% of surveyed individuals in the US and Canada anticipate increasing their consumption of Facebook Live videos on smartphones.