Since Facebook first live-streamed a Q&A with Mark Zuckerberg and React developers in 2015, the Facebook Live platform has grown into a powerful tool for marketers.
In this post, you’ll find 48 stats about Facebook Live that will help you make the most of this growing marketing channel.
Some of these stats may surprise you!
Facebook Live usage statistics
Facebook live video usage increased from 12% in 2021 to 18,8% in 2022.
In 2018, the number of Facebook Live broadcasts reached 3.5 billion.
The daily watch time for Facebook Live broadcasts quadrupled in one year.
Facebook Live’s search popularity increased by 330% in just one year.
Facebook Live broadcasts have doubled YoY since launching in 2016.
The amount of daily average broadcasts from verified publisher Pages increased by 1.5X.
Facebook reports that 1 in every 5 Facebook videos is a Live broadcast.
The key phrase “Facebook livestream” has had 5X more searches from 2016 to 2020 but has now returned to 2016 levels again.
45% of consumers want to see more live videos from brands on their social media.
Facebook Live viewership jumped by 50% in the United States in 2020 alone.
Using the Donate button in Facebook Live, people around the world raised $2 million for hurricane relief efforts in 2020; the average donation was $38.
45% of people surveyed in the US and Canada said that they expect to consume even more Facebook Live video on their smartphones in the future.
Survey shows that 17% of respondents had watched live streamed video on Facebook Live in 2022. (Up from 14% in 2021)
Since its inception, there have been more than 12 million Watch Parties in Facebook Live Groups alone, and Watch Parties garner 8X more comments than regular videos in Groups.
Facebook has signed as many as 140 contracts worth a total of $50 million with celebrities and publishers to use Facebook Live.
Facebook Live marketer adoption statistics
26% of video marketers plan to include Facebook Live in their 2022 video marketing strategy. (-2% from last year)
64% of marketers say Facebook Live is their single most important video channel.
35% of video marketers have used Facebook Live as a channel (Up from 34% in 2018.)
Out of those, 74% say it’s been successful for them. (Down from 81% in 2018.)
In 2018, 91% of businesses used Facebook Live.
One-third of video marketers have used Facebook Live this year already.
Only 1% of companies share live videos daily.
24% of businesses found live videos to be very effective.
Facebook Live user statistics show that 76% of broadcasters stream live events on Facebook.
70% of marketers use Facebook Live for reaching a new audience.
63% of social media marketers believe that live video will become more important in the coming year.
Leveraging Facebook Live will make your business stand out as only 25% of businesses are using Facebook Live weekly.
Hundreds of millions of users have gone live on Facebook Live.
Daily average broadcasts from verified publisher Pages increasing 1.5X over the past year.
Facebook Live is only second to Youtube Live when it comes to live video broadcast platform of choice for users.
Facebook Live user engagement statistics
Facebook Live videos produce 6X as many interactions as traditional videos.
Facebook Live videos get 10X more comments than regular videos.
Facebook Live’s users spend 3X as long watching live videos as they do the pre-uploaded ones.
Facebook Live videos have 101,362 engagements on average.
The average number of Facebook Live video shares is 11,314.
Facebook Live videos receive 165% more comments than on-demand videos.
Live videos that last over one hour increase engagement from 0.26% to 0.46%.
Users spend 3X longer watching live videos on Facebook than standard uploaded content.
Brands get 24X more comments and 7X more reactions on Facebook Live streams compared to a published video.
Facebook Live videos get 6X more interactions than regular videos.
There have been more than 150 billion reactions on Facebook Live broadcasts by the year 2020.
Other Facebook Live statistics
75% of marketers report that Facebook Live helped them increase sales for their business.
The top-performing Facebook Live videos are 15 to 20 minutes long.
For 90% of users, video quality is the most important aspect of Facebook Live.
92% of videos on Facebook are native Facebook videos.
85% of Facebook users prefer watching videos with the sound off.
More than 50% of viewers watching the Facebook live videos are using Android devices.
19% of Facebook Live viewers are ages 18-34, 29% are ages 35-54, and 23% are age 55+.