17 Snapchat Video Statistics and Insights for Marketers

Snapchat is a hugely popular social media platform, especially with younger users.

If you’re not currently using Snapchat as part of your marketing strategy, you’re missing out on a major opportunity to reach a new and engaged audience.

Here are some stats and insights that will convince you to start using Snapchat today.

General Snapchat video statistics

There are 18 billion daily video views on Snapchat.

Videos account for 57% of the total content shared on Snapchat.

Snapchat is the 5th most popular platform for users to watch short-form videos in the United States as of November 2021.

Snapchat video calls saw an increase of 50% on the platform.

Marketers are utilizing Snapchat video

6% of video marketers plan to include Snapchat video in their 2022 video marketing strategy (same as last year but down from 10% in 2019.)

Out of those, 50% say it’s been successful for them. (Up from 27% in 2018.)

Video accounts for 57% of brand posts on Snapchat. (Statista)

64% of video ads on Snapchat are viewed with the sound turned on.

More than 57% of businesses post video ads on Snapchat.

Snapchat video user statistics

Snapchat users are 1.5X more likely than non-Snapchat users to gravitate toward immersive video and mobile games, including AR experiences.

Over 125M Snapchat users have used Spotlight, Snapchat’s TikTok clone.

Snapchat reports that Spotlight receives over 525k submissions per day on average.

Snapchat pays up to $1 million per day to publishers of most engaging Spotlight shorts.

Number of Spotlight users who spend at least 10 minutes per day on the feature grew by 70% during the first quarter of 2021 while the daily video submissions increased by over 40% in the same quarter.

60% of Snapchat users create new video content every day.

70% of Gen Z in the U.S. has watched the news on Discover content on Snapchat.

50M Snapchat users watch TV content each month.






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