Key Takeaways
As of Q3 2022, 28 million members subscribe to at least one newsletter.
The newsletter adoption rate is skyrocketing, with 51% more users in Q3 2022 compared to Q2 2022.
LinkedIn users overwhelmingly follow individuals, not companies and organizations. Out of the top 500 most popular LinkedIn newsletters, 489 belong to individuals, and only 11 belong to companies or organizations.
68% of all LinkedIn newsletters are in English.
LinkedIn Newsletter Statistics and Figures
As of Q3 2022, 28 million members subscribe to at least one newsletter.
The newsletter adoption rate is skyrocketing, with 51% more users in Q3 2022 compared to Q2 2022.
There were 11,734 newsletters on LinkedIn as of Feb 2022.
There are currently 63,000 newsletters on LinkedIn, which is nearly 6 times more than the reported number of 11,734 in Feb 2022.
The average number of subscribers is around 5,000, and the average number of editions per newsletter is 8.32.
68% of all LinkedIn newsletters are in English, followed by 8.9% in Portuguese, 8.3% in Spanish, 3.4% in French, 2% in German, 1.6% in Dutch, and the rest of the languages combined comprise 7.8% of newsletters on LinkedIn.
When it comes to publishing frequency, the Weekly publishing schedule is the most popular, with 45%. Followed by 27.7% that publish content Monthly, 21.1% publish Biweekly, and only 6.2% that publish content Daily.
Interestingly, in the top 100 most popular newsletters, the Weekly publishing schedule is even more exaggerated at 59%, followed by 18% for Biweekly, 17% for Monthly, and 6% for Daily schedule.
10 most popular LinkedIn newsletters as of Jan 2024 (subscriber numbers now compared to Jul 2022):
- Insider Today by Business Insider with 10.9 million subscribers (up from 1.54 million)
- In The Loop by LinkedIn, with 7 million subscribers (up from 2.46 million)
- Ask Richard by Richard Branson with 5.4 million subscribers (up from 3.2 million)
- Gates Notes by Bill Gates with 2.3 million subscribers (up from 1.05 million)
- Emotional Intelligence by Daniel Goleman with 2.1 million subscribers (up from 1.14 million)
- Get Hired by Andrew Seaman with 1.2 million subscribers (up from 811k)
- Artificial Intelligence by Andriy Burkov with 760k subscribers (up from 562k)
- Mindset Matters by Gemma Leigh Roberts with 649k subscribers (up from 523k)
- Future Tech Trends by Bernard Marr with 782k subscribers (up from 503k)
- The Intelligence Revolution by Bernard Marr with 614k subscribers (up from 404k)
LinkedIn users overwhelmingly follow individuals, not companies and organizations. Out of the top 500 most popular LinkedIn newsletters, 489 belong to individuals, and only 11 belong to companies or organizations.
Zoom reported that in the first 24 hours of their newsletter going live, 10% of followers subscribed to it.
Bruce Johnston reports a 27% open rate on his newsletter. He also reports higher open rates for his email newsletter. Bruce’s newsletter is followed by over 25k users, which puts him in the top 500 LinkedIn newsletter publishers.
The most prolific creator in the top 200 most popular newsletters is Jacob Morgan and his Leading The Future of Work newsletter with 630+ editions. Followed by John Rampton and his Performance newsletter with 610+ editions.
Sources:
Original Research