Key Takeaways
Video dominates X platform usage – Over 80% of user sessions feature video content with 2 billion+ daily video views and 67% year-over-year growth.
Massive engagement advantage – Videos generate 10X more engagement than non-video posts, with 30% surge in views and 84% increase in watch time over the past year.
Optimization best practices – Keep videos 6-15 seconds long, introduce products within 3 seconds, maintain brand visibility for 75% of duration, and add captions to increase viewing time.
Cost-effective advertising – Video ads are 50% less expensive for engagement costs, with ‘First View’ ad position offering 1.4X longer viewing duration than competitors.
General Video Usage Statistics
Over 80% of user sessions on X feature video content, showcasing its dominant presence on the platform.
Globally, video plays a crucial role in 71% of all user interactions on X, highlighting its widespread appeal.
X experiences a staggering 2 billion+ video views daily, marking a significant 67% year-over-year growth in video consumption.
Every day, over 100 million individuals engage with vertical videos on X, indicating a strong preference for this format among users.
Growth Metrics
The platform has witnessed a remarkable 30% surge in video views over the past year, reflecting growing viewer interest.
On X, there’s an impressive 84% boost in the amount of time users spend watching videos compared to the previous year.
Over the span of 18 months, X has seen a substantial 95% escalation in daily video views, showcasing a rapidly increasing viewer engagement.
Engagement and Optimization Tips
Videos on X are a magnet for attention, pulling in 10 times more engagement than posts without video.
Tailoring videos specifically for X can boost emotional engagement by 33%, tapping into the audience’s feelings more effectively.
To capture and keep your audience’s attention on X, aim for a sweet spot of 6-15 seconds for your video length.
Introducing your product or service in the initial three seconds and maintaining its presence for 75% of your video’s duration is a proven strategy for optimal impact.
Starting your video with human faces not only captures attention but also significantly enhances viewer retention on X.
Keeping your brand visible for over 50% of the video’s duration significantly boosts both brand and message recall, making your content more memorable.
Enhance the viewing experience on X by adding captions, which has been shown to increase the time viewers spend watching your videos.
Embedding your call to action directly in the Tweet can reinforce your video’s message, making it more compelling and actionable for viewers.
Advertising-Related Insights
Advertising with video on the platform offers a cost-effective advantage, being 50% less expensive in terms of engagement costs compared to other ad formats.
The ‘First View’ ad position, located at the pinnacle of the timeline, boasts a 1.4 times longer video viewing duration than similar slots on competing platforms.
Follow this formula for your video post success on X.
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