12 Eye-Opening LinkedIn Video Stats to Inform Your Video Marketing in 2022

12 Eye-Opening LinkedIn Video Stats to Inform Your Video Marketing

Video marketing on LinkedIn is rising rapidly year-over-year and it’s proving to be effective.

51 percent

51% of video marketers have used LinkedIn video as a channel (Up from 38% in 2018.)

84 percent

Out of those, 84% say it’s been successful for them. (Up from 75% in 2018.)

66 percent

66% said they plan to use it in 2020.

Consumers find video content on LinkedIn much more engaging than other forms of content.

5X Stat

Video posts are 5X more likely to get comments.

20X Stat

Videos on LinkedIn are getting shared 20+ times more than any other content.

3X Stat

Video posts also earn 3X the engagement of text-only posts.

When the same content is available in text and video format, decision-makers prefer video.

59 percent

If the content on LinkedIn was found in both video and written format, 59% of executives said they would choose to consume it via video.

54 percent

54% of senior executives share work-related videos with colleagues at least weekly.

Marketers are wising up when it comes to video content on LinkedIn.

28 percent

LinkedIn Video was named one of the most effective platforms for video marketing by 28% of marketers.

51 percent

51% of video marketers have used LinkedIn video in their campaigns.

87 percent

87% of LinkedIn video marketers say it’s been an effective channel for them.

66 percent

66% of video marketers plan to include LinkedIn in their 2020 video marketing strategy.

Still unsure about the effectiveness of video marketing? Check out these video marketing ROI stats in my article on this topic!

Thinking about video marketing on Twitter? Check out 12 interesting statistics on that topic too!

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