Video marketing on LinkedIn is rising rapidly year-over-year and it's proving to be effective.
51% of video marketers have used LinkedIn video as a channel (Up from 38% in 2018.)
Out of those, 84% say it’s been successful for them. (Up from 75% in 2018.)
66% said they plan to use it in 2020.
Consumers find video content on LinkedIn much more engaging than other forms of content.
Video posts are 5X more likely to get comments.
Videos on LinkedIn are getting shared 20+ times more than any other content.
Video posts also earn 3X the engagement of text-only posts.
When the same content is available in text and video format, decision-makers prefer video.
If the content on LinkedIn was found in both video and written format, 59% of executives said they would choose to consume it via video.
54% of senior executives share work-related videos with colleagues at least weekly.
Marketers are wising up when it comes to video content on LinkedIn.
LinkedIn Video was named one of the most effective platforms for video marketing by 28% of marketers.
51% of video marketers have used LinkedIn video in their campaigns.
87% of LinkedIn video marketers say it’s been an effective channel for them.
66% of video marketers plan to include LinkedIn in their 2020 video marketing strategy.