Key Takeaways
87% of marketing professionals use video as a marketing tool.
91% of video marketers consider video an important part of their marketing strategy.
90% of video marketers say they’ve gotten a good ROI from video marketing.
99% will continue to use video, with 95% saying they’ll maintain or increase spending they did in previous years.
Video marketers get 66% more qualified leads per year.
What Marketers Say About Video
87% of marketing professionals use video as a marketing tool.
91% of video marketers consider video an important part of their marketing strategy.
90% of video marketers feel the level of competition and noise has increased in the past year.
99% will continue to use video, with 95% saying they’ll maintain or increase spending they did in previous years.
90% of video marketers say they’ve gotten a good ROI from video marketing.
A significant 32% of video marketers assess their ROI based on the impact on sales at the bottom line.
40% of professionals in video marketing measure their return on investment (ROI) by tracking the number of views their videos receive.
An impressive 90% of those involved in video marketing report experiencing a positive ROI from their video marketing efforts.
Nearly 39% of video marketers focus on brand awareness and public relations as key indicators for quantifying their ROI.
60% of video marketing experts consider engagement metrics such as likes, shares, and reposts crucial for measuring their ROI.
For 28% of video marketers, the generation of leads and clicks is a vital metric for evaluating their ROI.
42% of video marketers place importance on customer engagement and retention as a measure of their ROI success.
User Engagement
94% of video marketers say video has helped increase user understanding of their product or service.
People watch an average of 16 hours of online video per week – a 52% increase in the last 2 years.
People are twice as likely to share video content with their friends than any other type of content.
86% of people would like to see more video from. Out of these, 36% say they’d most like to see more educational/explainer video style content, with 14% wanting to see more product demos.
Video Enhances SEO Efforts
80% of marketers say video has increased dwell time on their website.
81% of video marketers say video has helped increase the average time their visitors spend on page.
84% of marketers say video has helped them increase traffic to their website.
Direct Impact on Bottom Line
81% of marketers say video has helped them generate leads.
Video marketers get 66% more qualified leads per year.
80% of video marketers say video has directly helped increase sales.
Tiger Fitness says video marketing helped them achieve a 60% returning customer rate, which is three times the norm for their industry.
SAP got 9 million impressions with a video-heavy content marketing campaign.
41% of marketers say that video has helped them reduce support calls.
B2B or B2C – Video Works for Both
71% of B2B marketers use video marketing.
66% of B2C marketers use video marketing.
For 73% of B2B marketers, LinkedIn video content has been a game-changer, significantly boosting their marketing return on investment.
Sources:
Wyzowl – Optimonster – Marketing Sherpa – Content Marketing Institute