Key Takeaways
LinkedIn leads B2B video marketing – 79% of businesses use LinkedIn for video, ranking as 2nd most effective platform with 73% of B2B marketers seeing significant ROI boosts.
Exceptional engagement rates – LinkedIn videos are shared 20X more than other content, achieve 5X higher engagement, and users spend 3X longer watching videos.
Live and authentic content performs best – Live streams generate 7X more reactions and 24X more comments, while 74% of consumers prefer authentic over polished video content.
Video Marketing Trends and Platform Preferences
79% of businesses have embraced LinkedIn for their video marketing efforts, trailing only behind of Facebook at 86% and YouTube at 90%.
When it comes to the effectiveness of video marketing, LinkedIn takes the runner-up spot, right after YouTube.
Over half, specifically 51%, of video marketers have incorporated LinkedIn videos into their promotional strategies.
Looking ahead, 66% of video marketing professionals are planning to integrate LinkedIn into their future video marketing plans.
User Engagement and Content Preferences on LinkedIn
On LinkedIn, video content outshines others, being shared 20X more than any other content type.
Engaging with video content on LinkedIn is notably higher, with a 5X greater engagement rate compared to other content types.
LinkedIn live streams are a hit, garnering 7X more reactions and a whopping 24X more comments than standard videos.
LinkedIn users are more captivated by video content, spending 3X longer watching videos compared to static content.
Short-form videos are 2X as captivating to LinkedIn users compared to longer videos.
Video advertisements hold users’ attention nearly 3X longer than other ad formats.
A significant 74% of consumers on LinkedIn show a preference for authentic, less polished videos over highly produced ones.
In contrast, only 26% of consumers express a preference for slick, professionally produced video content.
Executive Insights and Marketing Impact
Given a choice between video and text, 59% of executives would opt for video content on LinkedIn.
A notable 54% of senior executives regularly share work-related videos with their colleagues on a weekly basis.
For 73% of B2B marketers, LinkedIn video content has been a game-changer, significantly boosting their marketing return on investment.
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