Key Takeaways
79% of businesses have embraced LinkedIn for their video marketing efforts, trailing only behind Facebook at 86% and YouTube at 90%.
LinkedIn live streams are a hit, garnering 7X more reactions and a whopping 24X more comments than standard videos.
For 73% of B2B marketers, video content has been a game-changer, significantly boosting their marketing return on investment.
Video Marketing Trends and Platform Preferences
79% of businesses have embraced LinkedIn for their video marketing efforts, trailing only behind of Facebook at 86% and YouTube at 90%.
When it comes to the effectiveness of video marketing, LinkedIn takes the runner-up spot, right after YouTube.
Over half, specifically 51%, of video marketers have incorporated LinkedIn videos into their promotional strategies.
Looking ahead, 66% of video marketing professionals are planning to integrate LinkedIn into their future video marketing plans.
User Engagement and Content Preferences on LinkedIn
On LinkedIn, video content outshines others, being shared 20X more than any other content type.
Engaging with video content on LinkedIn is notably higher, with a 5X greater engagement rate compared to other content types.
LinkedIn live streams are a hit, garnering 7X more reactions and a whopping 24X more comments than standard videos.
LinkedIn users are more captivated by video content, spending 3X longer watching videos compared to static content.
Short-form videos are 2X as captivating to LinkedIn users compared to longer videos.
Video advertisements hold users’ attention nearly 3X longer than other ad formats.
A significant 74% of consumers on LinkedIn show a preference for authentic, less polished videos over highly produced ones.
In contrast, only 26% of consumers express a preference for slick, professionally produced video content.
Executive Insights and Marketing Impact
Given a choice between video and text, 59% of executives would opt for video content on LinkedIn.
A notable 54% of senior executives regularly share work-related videos with their colleagues on a weekly basis.
For 73% of B2B marketers, LinkedIn video content has been a game-changer, significantly boosting their marketing return on investment.
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