Content Marketing Strategy

LinkedIn Content Strategy: From Setting Goals to Execution

Looking to create a LinkedIn content strategy that actually works? You’re in the right place. In this blog post, we’ll break down everything you need to know, from setting goals to execution and everything in between. Let’s dive in! Set Goals for Your LinkedIn Content Strategy Trying to decide what to post on LinkedIn can …

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48 Facebook Live Statistics Some of Which Will Blow Your Mind

Since Facebook first live-streamed a Q&A with Mark Zuckerberg and React developers in 2015, the Facebook Live platform has grown into a powerful tool for marketers.  In this post, you’ll find 48 stats about Facebook Live that will help you make the most of this growing marketing channel. Some of these stats may surprise you! …

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3 Buyer Persona Books: Start Thinking Like a Marketing Pro

Are you not satisfied with the various buyer persona blog posts out there? These three books go much deeper into the subject matter and will teach you everything you need to know about buyer personas and more. Let’s start! #1 Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and …

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8 Ways To Discover Buyer Persona If You Have No Customers

No customers? No problem. So don’t worry about starting from scratch – read on and get started today! This blog post will teach you how to discover your buyer persona without customer data. I’ll show you how to use market research to deduce your ideal customer profile. 1. Start by conducting online research Thankfully, there …

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37 Buyer Persona Statistics That Will Make You Want to Create One Today

Almost every marketer has heard of buyer personas. But many don’t take the time to create them. Why? Because they think they’re too time consuming or they don’t know where to start. In this post, I’m going to share 37 buyer persona statistics that will make you want to create one today. Buyer persona KPI …

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91 Questions to Help You Create the Most Accurate Buyer Persona for Your Business

Why is it important to ask a lot of questions when creating a buyer persona? When you’re creating a buyer persona, it’s important to ask a lot of questions. This helps you to get a clear picture of your target audience and understand their needs and wants. Without this information, it would be difficult to …

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17 Snapchat Video Statistics and Insights for Marketers

Snapchat is a hugely popular social media platform, especially with younger users. If you’re not currently using Snapchat as part of your marketing strategy, you’re missing out on a major opportunity to reach a new and engaged audience. Here are some stats and insights that will convince you to start using Snapchat today. General Snapchat …

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