
Content Relevance Explained: How to Create Relevant Content
What is Content Relevance? Content relevance emerges from creating useful content that addresses specific needs of your targeted audience. A survey highlighted that 36% of consumers have a positive brand perception when exposed to relevant content. This implies that mentioning or recommending products organically within your content can significantly boost purchase likelihood. Relevant content is …

Latest Mission Statement Statistics for 2024
General Mission Statement Statistics Over 90% of businesses with well-defined mission statements achieve growth and profits that meet or surpass their industry’s average. In organizations with robust mission statements, 63% of staff feel motivated, in contrast to just 31% in companies without such statements. Furthermore, 65% of employees at firms with strong mission statements express …

Latest Instagram Video & IGTV Stats (Updated for 2024)
User Engagement and Behavior 74% of Instagram users are motivated to take action after watching a brand’s video content on the platform. A staggering 91% of Instagram’s audience interacts with video content on a weekly basis. When it comes to Instagram stories, 60% of them are viewed with the sound turned on. Videos posted on …

LinkedIn Newsletter Statistics and Figures (Updated for 2024)
LinkedIn Newsletter Statistics and Figures As of Q3 2022, 28 million members subscribe to at least one newsletter. The newsletter adoption rate is skyrocketing, with 51% more users in Q3 2022 compared to Q2 2022. There were 11,734 newsletters on LinkedIn as of Feb 2022. There are currently 63,000 newsletters on LinkedIn, which is nearly …

37 Latest Buyer Persona Statistics (Updated for 2024)
Buyer Persona KPI Statistics 82% of companies using buyer personas improved their value proposition. Behaviorally-targeted ads are 2X as effective as general ads. Leveraging buyer personas in email campaigns brings up to 2X increase in open rates. The same email campaigns will see up to 5X higher click through rates (CTR). Personalized emails improve CTR by 14%, conversion rates by 10%, and drive 18X more revenue than broadcast …

17+ Amazing Instagram Reels Statistics (Updated for 2024)
Launch and Growth Instagram’s Reels made a grand entrance on August 5th, 2020, rolling out in over 50 countries worldwide. This marked a significant expansion for the platform, showcasing its global appeal. Initially, Reels debuted in Brazil, where it was known as Cenas. This early launch set the stage for its subsequent global rollout and …

17 Snapchat Video Statistics and Insights for 2024
General Snapchat Video Statistics There are 18 billion daily video views on Snapchat. Videos account for 57% of the total content shared on Snapchat. Snapchat is the 5th most popular platform for users to watch short-form videos in the United States as of November 2021. Snapchat video calls saw an increase of 50% on the platform. Marketers are Utilizing Snapchat Video 6% of video …

48+ Facebook Live Video Statistics: Marketers Beware
Usage In its first two years post-launch in 2016, Facebook Live garnered an impressive over 2 billion views. The year 2018 marked a milestone for Facebook Live with 3.5 billion videos streamed. Facebook Live’s audience reached a remarkable 2 billion viewers by 2020. A significant 50% jump in Facebook Live viewership occurred in the United …

Every Important Facebook Video Statistic for 2024
General Stats Facebook is a video powerhouse, with its users watching over 4 billion videos every single day. An impressive 100 million hours of video content is absorbed by Facebook users daily. Half a billion individuals engage with video content on Facebook on a daily basis, marking a significant 500 million viewers. A staggering 90% …

Top Interactive Video Stats for 2024 Revealed
How Marketers View Interactive Video as a Channel 20% of marketing professionals have incorporated interactive video into their strategy, complemented by an additional 12% who are just starting to explore its possibilities. A proactive 15% of marketers are in the stages of planning to implement interactive video in their campaigns. While 18% of marketers are …