Recent Posts From The Blog

Buyer Persona KPI Statistics 82% of companies using buyer personas improved their value proposition. Behaviorally-targeted ads are 2X as effective as general ads. Leveraging buyer personas in email campaigns brings up to 2X increase in open rates. The same email campaigns will see up to 5X higher click through rates (CTR). Personalized emails improve CTR by 14%, conversion rates by 10%, and drive 18X more revenue than broadcast …

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Launch and Growth Instagram’s Reels made a grand entrance on August 5th, 2020, rolling out in over 50 countries worldwide. This marked a significant expansion for the platform, showcasing its global appeal. Initially, Reels debuted in Brazil, where it was known as Cenas. This early launch set the stage for its subsequent global rollout and …

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General Snapchat Video Statistics There are 18 billion daily video views on Snapchat. Videos account for 57% of the total content shared on Snapchat. Snapchat is the 5th most popular platform for users to watch short-form videos in the United States as of November 2021. Snapchat video calls saw an increase of 50% on the platform. Marketers are Utilizing Snapchat Video 6% of video …

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Usage In its first two years post-launch in 2016, Facebook Live garnered an impressive over 2 billion views. The year 2018 marked a milestone for Facebook Live with 3.5 billion videos streamed. Facebook Live’s audience reached a remarkable 2 billion viewers by 2020. A significant 50% jump in Facebook Live viewership occurred in the United …

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General Stats Facebook is a video powerhouse, with its users watching over 4 billion videos every single day. An impressive 100 million hours of video content is absorbed by Facebook users daily. Half a billion individuals engage with video content on Facebook on a daily basis, marking a significant 500 million viewers. A staggering 90% …

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How Marketers View Interactive Video as a Channel 20% of marketing professionals have incorporated interactive video into their strategy, complemented by an additional 12% who are just starting to explore its possibilities. A proactive 15% of marketers are in the stages of planning to implement interactive video in their campaigns. While 18% of marketers are …

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How Marketers View 360° Video 14% of professionals in video marketing have incorporated 360° video into their marketing strategies. Among those who have adopted 360° video, a substantial 74% have reported experiencing success with this innovative approach. Looking ahead, 12% of video marketers are gearing up to embrace 360° video in 2024, marking a slight …

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What Marketers Say About Video 87% of marketing professionals use video as a marketing tool. 91% of video marketers consider video an important part of their marketing strategy. 90% of video marketers feel the level of competition and noise has increased in the past year. 99% will continue to use video, with 95% saying they’ll …

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Video Marketing Trends and Platform Preferences 79% of businesses have embraced LinkedIn for their video marketing efforts, trailing only behind of Facebook at 86% and YouTube at 90%. When it comes to the effectiveness of video marketing, LinkedIn takes the runner-up spot, right after YouTube. Over half, specifically 51%, of video marketers have incorporated LinkedIn …

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General Video Usage Statistics Over 80% of user sessions on X feature video content, showcasing its dominant presence on the platform. Globally, video plays a crucial role in 71% of all user interactions on X, highlighting its widespread appeal. X experiences a staggering 2 billion+ video views daily, marking a significant 67% year-over-year growth in …

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